Advertising in China

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Statista Dossier on advertising in China

Table of contents

  • 1. Key figures
    • Advertising spending in the world's largest ad markets 2019

    • Advertising expenditure in China 2012-2024

    • Advertising expenditure in China 2012-2021, by medium

    • Change in ad revenue in China 2012-2021, by medium

    • Total media ad spending growth in China 2019-2024

    • Coronavirus impact on media ad spending in China 2020, by medium

  • 2. Traditional advertising
    • Traditional media ad expenditure change in China 2016-2018

    • TV advertisement revenue in China 2013-2022

    • Radio broadcast advertisement revenue in China 2013-2022

    • Newspaper advertisement revenue in China 2013-2022

    • Magazine advertisement revenue in China 2013-2022

    • Outdoor advertising spending in China 2015-2021

  • 3. Online advertising
    • Online advertising revenue in China 2013-2022

    • Online advertisement revenue distribution in China 2019

    • E-commerce advertising market value in China 2015-2021

    • Market size of advertising on search engines in China 2015-2021

    • Short-form video advertising revenue in China 2016-2022

    • Social media ad revenue in China 2012-2022

  • 4. Mobile advertising
    • Share of mobile advertising in media ad expenditure in China 2019-2024

    • Mobile ad spend growth in China 2019-2024

    • Mobile video advertising spending in China 2015-2023

    • Monthly growth rate of mobile game ad spending in China Q1 2019-Q1 2020

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