Advertising in China

The Statista dossier
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Statista dossier on advertising in China

This dossier presents a range of statistics and facts on advertising in China.

The dossier includes the following sections:

  • Chapter 1: Key figures
  • Chapter 2: Traditional advertising
  • Chapter 3: Online advertising
  • Chapter 4: Mobile advertising

Table of contents

  • 1. Key figures
    • Advertising spending in the world's largest ad markets 2019

    • Highest contributing advertising markets worldwide 2018-2021

    • China's media ad spending 2018-2023, by medium

    • Ad spend growth in China Q1-Q3 2019, by medium

    • Leading advertisers' ad spending growth in China 2018

  • 2. Traditional advertising
    • Traditional media ad expenditure change in China 2016-2018

    • TV advertisement revenue in China 2013-2022

    • Radio broadcast advertisement revenue in China 2013-2022

    • Newspaper advertisement revenue in China 2013-2022

    • Magazine advertisement revenue in China 2013-2022

    • Outdoor advertising spending in China 2015-2021

  • 3. Online advertising
    • Online advertising revenue in China 2013-2022

    • Online advertisement revenue distribution in China 2019

    • E-commerce advertising market value in China 2015-2021

    • Search engine advertising share in online ad revenue in China 2015-2022

    • Social media advertisement share in online ad revenue in China 2015-2022

  • 4. Mobile advertising
    • Share of digital in media ad expenditure in China 2018-2024

    • Share of mobile ad spend in digital ad expenditure in China 2016-2023

    • Mobile ad expenditure in China 2019-2024

    • Mobile ad spend growth in China 2019-2024

    • Chinese industry spending ratio on WeChat advertising H1 2019

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