Marketing worldwide

Marketing worldwide
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Statistics report on marketing worldwide

This report compiles the latest statistical information on the global marketing industry. It provides an overview of the sector before diving into details on how marketers worldwide do business. The study also addresses digital, social media, and content marketing.

Table of contents

    • Share of marketing budgets in revenue worldwide 2014-2022

    • Allocation of marketing budgets worldwide 2020-2022, by segment

    • Online marketing budgets allocation worldwide 2022, by channel

    • Value of tech, media, digital, and marketing M&A deals worldwide 2018-2022

    • Number of tech, media, digital, and marketing M&A deals worldwide 2018-2022

    • Transaction value of marketing services worldwide 2018-2022

    • Number of M&A transactions in marketing services worldwide 2020-2022

    • Most important data to improve business results according to marketers worldwide 2023

    • Areas where global marketers saw the greatest benefits of improving data quality 2023

    • Leading metrics tracked by marketers worldwide 2022

    • Top trends marketers planned to leverage for the first time next year worldwide 2022

    • Work setup of marketers and creatives worldwide 2022

    • Days to get a piece of ad or marketing work approved worldwide 2022, by stakeholder

    • Share of teams of marketers and creatives collaborating remotely worldwide 2022

    • Number of countries worldwide where marketers and creatives worked from 2022

    • Changes in spending on digital platforms by marketers worldwide 2023

    • Marketing channels using automation worldwide 2023

    • Top reasons why marketers invested in new social media platforms 2023

    • Share of marketing budgets spent on influencer marketing worldwide 2023

    • Leading digital consumer engagement tactics worldwide 2022

    • Most important social media platforms for marketers worldwide 2022

    • Benefits of social media marketing worldwide 2022

    • Social media platforms with highest ROI worldwide 2022

    • Social media platforms used by marketers worldwide 2022

    • Content marketing metrics tracked worldwide 2022

    • Top purposes of content marketing worldwide in 2022

    • Tools used to measure content marketing performance worldwide 2022

    • Top interactive content types for marketing effectiveness worldwide 2022

    • Leading metrics B2B marketers used to track content performance worldwide 2022

    • Organizational goals achieved with use of B2B content marketing worldwide 2022

    • Change of B2B content marketing budgets worldwide 2022

    • Paid methods used for content distribution by B2B marketers worldwide 2022

    • Most effective social media platforms for B2B marketers worldwide 2022

    • Effectiveness of B2C social media content marketing tactics worldwide 2022

    • Use of content marketing among B2B marketers worldwide 2017-2022

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