Photo apps in the United Kingdom (UK)

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Statista dossier about the photo apps Snapchat and Instagram in the United Kingdom (UK)

This dossier contains a range of selected statistics about the photo messaging and sharing apps Instagram and Snapchat in the United Kingdom (UK). The dossier provides a general market overview with worldwide numbers of monthly active users and penetration numbers for the UK for both apps. It examines the position of photo apps among all app categories categories. Furthermore, it focuses on user demographics and usage frequency. It concludes with an exploration of the relevance of both apps for marketers.

Table of contents

  • 1. Overview
    • Leading social networks ranked by daily use in the United Kingdom (UK) 2016

    • Leading mobile app categories ranked by monthly reach in the United Kingdom (UK) 2016

    • Leading Android app categories in the United Kingdom (UK) 2017

    • Leading iOS app categories in the United Kingdom (UK) 2017

    • Leading social networking sites or apps in the United Kingdom (UK) 2013-2016

    • Number of monthly active Snapchat users 2013-2016

    • Daily active users of Snapchat 2014-2017

    • Number of monthly active Instagram users 2013-2017

    • Number of daily active Instagram users 2017

    • Leading Instagram markets worldwide 2016

  • 2. Instagram: User Demographics
    • Instagram awareness, membership and active use in the United Kingdom (UK) 2013-2015

    • Daily use of Instagram in the United Kingdom (UK) 2013-2015

    • Instagram usage in Great Britain 2017, by age and gender

    • Instagram users: gender breakdown in Great Britain 2015-2016

    • Instagram users: age distribution in Great Britain 2015-2017

    • Share of Instagram users in the United Kingdom (UK) 2016, by household and income

    • Instagram users: socioeconomic profile in Great Britain 2015-2017

    • Distribution of Instagram users in the United Kingdom (UK) 2016, by frequency of use

    • Instagram usage penetration in the United Kingdom (UK) 2014-2016

  • 3. Snapchat: User Demographics
    • Snapchat awareness, membership and active use in the United Kingdom (UK) 2013-2015

    • Daily use of Snapchat in the United Kingdom (UK) 2013-2015

    • Share of Snapchat users in the United Kingdom (UK) 2016, by age group

    • Teenage Snapchat users in Great Britain 2014, by age and gender

    • Share of Snapchat users in the United Kingdom (UK) 2016, by household income

    • Distribution of Snapchat users in the United Kingdom (UK) 2016, by frequency of use

    • Snapchat usage penetration in the United Kingdom (UK) 2014-2016

    • Proportion of photo & video message communication in the UK in 2014, by device

  • 4. Marketing
    • Leading UK retailers on Instagram 2015, by number of followers

    • Leading influencers on Instagram in the United Kingdom (UK) 2017, by followers

    • Promising venues for using retargeting in digital marketing in the UK 2016

    • Social networks used for content marketing in the UK 2015-2016

    • Social networks used for business promotion in the UK 2016, by business type

  • Language: English
  • Released: March 2017
  • Source(s): Statista
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