Regional distribution of desktop traffic to Instagram as of September 2016, by country

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Share of traffic
United States19.22%
Russia8.84%
Brazil5.43%
Turkey5.4%
United Kingdom3.97%
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About This Statistic

This statistic represents the regional distribution of Instagram traffic in the last three months. As of September 2016, the greatest share of desktop traffic to Instagram was from the United States, 19.22 percent of traffic, while traffic from the United Kingdom accounted for 3.97 percent of site visits.


Instagram – additional information

nstagram, which launched in 2010 began as an online mobile photo sharing social networking site. The Polaroid inspired square format produced allows pictures to be shared across other platforms including Facebook and Twitter. Instagram’s name derives from ‘instant camera’ and ‘telegram’.
As of the first half of 2014, a survey of monthly active users, to determine the distribution of Instagram users worldwide by age found that 41 percent of global Instagram users were aged between 16 and 24 years. This was the largest share of any other age group. Instagram also proved popular with those aged between 25 and 34 years, who held a 25 percent share of global users. On the other hand, users aged between 55 and 64 years only accounted for a two percent share.

In January 2013, Instagram added a feature that enabled users to shoot and share their own 15 second long videos. Videos on Instagram and Facebook feeds play automatically when included on a user’s news feed. In September 2014, Instagram and Facebook users were asked for their opinions on this automatic play feature. The majority of respondents, with a 53 percent share, stated that they disliked autoplay videos while only 15.2 percent stated that the liked them.

One of the attractions of Instagram is the ability to promote yourself or your brand for free, and the world’s leading brands and companies are no exception. Various categories of socially active brands that have an Instagram profile as of March 2014 were measured. Luxury retail topped the list with a 67 percent share of brands with a social media presence worldwide. Other brands with high shares included luxury auto, clothing and TV. At the other end of the scale, Instagram usage among social media-present financial service brands was only 12 percent.

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