Facebook and Instagram in the Benelux region

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Statista dossier on Facebook and its subsidiary Instagram in Belgium, Luxembourg and the Netherlands

This dossier presents facts and statistics about the use of Facebook and Instagram in Belgium, Luxembourg and the Netherlands. The dossier focuses on the number of Facebook users in each of the mentioned countries, the age of Facebook users, the leading brands on the social media platform and whether or not mobile use is popular. It also has a small chapter on Instagram, a subsidiary of Facebook, in the Benelux region.

Table of contents

  • 1. Number of users
    • Monthly active Facebook users in Benelux region 2017-2018, by country

    • Monthly social media usage Flemish individuals Belgium 2015-2017, by social network

    • Forecast of the Facebook user penetration rate in Belgium 2014-2021

    • Forecast of the Facebook user penetration rate in the Netherlands 2014-2021

    • Forecast of Facebook user numbers in the Netherlands 2015-2021

  • 2. User demographics
    • Number of Facebook users in Belgium 2017-2018, by age group

    • Flemish Facebook users in Belgium 2015-2017, by age group

    • Daily usage of Facebook in Belgium 2017, by age group

    • Number of Facebook users in Belgium 2018, by age group and gender

    • Facebook penetration rate in the Netherlands 2016-2018, by age group

    • Number of Facebook users in the Netherlands 2017-2018, by age group

    • Number of Facebook users in the Netherlands 2018, by age group and gender

    • Most popular social media platforms amongst 18-21 year olds in the Netherlands 2018

    • Most popular social media platforms amongst Millennials in the Netherlands 2018

    • Most popular social media platforms amongst 37-56 year olds in the Netherlands 2018

    • Most popular social media platforms amongst 57-72 year olds in the Netherlands 2018

  • 3. Features and general use
    • Opinion on decreasing time spent on Facebook in the Netherlands 2018

    • Frequently used features on Facebook by teenagers in Flanders (Belgium) 2017

    • Less frequently used features on Facebook by teenagers in Flanders (Belgium) 2017

    • Social media used for news in Belgium 2017-2018

    • Social media used for news in the Netherlands 2017-2018

    • Reliance on Facebook as news source in the Netherlands 2017-2018

    • Engagement rate average for Facebook page video posts in Benelux 2018, by country

    • Engagement rate average for Facebook page photo posts in Benelux 2018, by country

    • Engagement rate average for Facebook page link posts in Benelux 2018, by country

    • Leading brands on Facebook in Belgium 2018

    • Leading brands on Facebook in Luxembourg 2018

    • Leading brands on Facebook in the Netherlands 2018

  • 4. Mobile use
    • Active social media users on mobile in Benelux region 2017-2018, by country

    • Penetration rate of social media users on mobile Benelux region 2017-2018, by country

    • Active social media users change in the Benelux region 2017-2018, by country

    • Active social media users on mobile change in Benelux region 2017-2018, by country

    • Mobile use of Facebook in the Benelux region 2017-2018

  • 5. Instagram
    • Monthly active Instagram users in Benelux region 2018, by country

    • Instagram users as percentage of total population in Benelux region 2018, by country

    • Most popular Benelux influencers on Instagram 2018

    • Instagram penetration rate in the Netherlands 2015-2018, by age group

    • Frequently used features on Instagram by teenagers in Flanders (Belgium) 2017

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