Facebook and Instagram in Benelux

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Statista Dossier on Facebook and Instagram in Belgium, Luxembourg and the Netherlands

Possibly the two most popular and well-known social media platforms in the world, social network Facebook and photography app Instagram also left their marks in the Benelux region. This Dossier focuses on the number of users in Belgium, the Netherlands and Luxembourg, their age, the leading brands on the social media platforms and whether or not mobile use is popular.

Table of contents

  • 1. User numbers
    • Monthly number of Facebook users in Belgium 2018-2020

    • Annual Facebook app downloads in Belgium 2015-2019

    • Monthly number of Instagram users in Belgium 2018-2020

    • Monthly number of Facebook users in the Netherlands 2018-2020

    • Number of Facebook users in the Netherlands 2013-2020

    • Monthly number of Instagram users in the Netherlands 2018-2020

    • Monthly number of Facebook users in Luxembourg 2018-2020

    • Monthly number of Instagram users in Luxembourg 2018-2020

  • 2. Mobile use
    • Active social media users on mobile in Benelux region 2017-2019, by country

    • Penetration rate of social media users on mobile Benelux region 2017-2019, by country

    • Active social media users change in the Benelux region 2017-2018, by country

    • Active social media users on mobile change in Benelux region 2017-2019, by country

    • Mobile use of Facebook in the Benelux region 2017-2018

  • 3. User demographics
    • Facebook user distribution in Belgium 2020, by age group and gender

    • Instagram user distribution in Belgium 2020, by age group and gender

    • Social media used to reach generation Z in Belgium 2018

    • Facebook user distribution in the Netherlands 2020, by age group and gender

    • Instagram user distribution in the Netherlands 2020, by age group and gender

    • Most popular social media platforms for Generation Z in the Netherlands 2020

    • Facebook user distribution in Luxembourg 2020, by age group and gender

    • Instagram user distribution in Luxembourg 2020, by age group and gender

  • 4. Marketing
    • Engagement rate average for Facebook page video posts Benelux 2018-2019, by country

    • Leading brands on Facebook in Belgium 2019

    • Leading brands on Facebook in the Netherlands 2019

    • Leading brands on Facebook in Luxembourg 2019

    • Most popular Benelux influencers on Instagram 2019

  • 5. News
    • Social media used for news in Belgium 2017-2019

    • Social media used for news in the Netherlands 2017-2019

    • Concerns about online fake news in Belgium and the Netherlands 2018

    • Types of news media sources used in the Netherlands 2019, by age group

    • Reliance on Facebook as news source in the Netherlands 2017-2019

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