Social media in Belgium

The Statista dossier
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Statista Dossier on the use of Facebook, Instagram and other social media in Belgium

With the rise of social media platforms, consumers became able to share content and electronic communication faster than ever before. This dossier looks to present facts and statistics about social media use in Belgium. As "social media in Belgium" is a rather broad term, this dossier tries to collect multiple aspects of this topic together and is meant to answer questions like "how many people use social media in Belgium?" or "who has the most followers on Instagram in Belgium?".

Examples of figures found in this dossier are statistics on how important certain apps for content marketing. Moreover, the dossier provides facts and figures on specific apps, such as Facebook, Instagram, WhatsApp and Snapchat, among others.

Note that we also offer other dossiers with a more specific focus on certain aspects talked about here. These dossiers include:

Table of contents

  • 1. Most popular social media platforms (how many people)
    • Active social media users in the Benelux region 2017-2019, by country

    • Social network penetration in Belgium 2011-2019

    • Penetration rate of active social media users Benelux region 2017-2019, by country

    • Penetration rate of social media users on mobile Benelux region 2017-2019, by country

    • Forecast of social media user numbers in Belgium 2017-2025

    • Forecast of the social media user penetration rate in Belgium 2017-2025

  • 2. Instagram
    • Monthly number of Instagram users in Belgium 2018-2020

    • Instagram users in Flanders (Belgium) 2017-2019, by age

    • Instagram user distribution in Belgium 2020, by age group and gender

    • Social media used to reach generation Z in Belgium 2018

    • Most popular Belgium-based influencers on Instagram 2019

    • Most popular Belgium-based food influencers on Instagram 2019

  • 3. Facebook
    • Annual Facebook app downloads in Belgium 2015-2019

    • Monthly active Facebook users in Benelux region 2017-2018, by country

    • Number of Facebook users in Belgium 2018, by age group and gender

    • Monthly social media usage in Flanders (Belgium) 2015-2019, by social network

    • Social media used for news in Belgium 2017-2019

    • Facebook Messenger user distribution in Belgium 2020, by age group and gender

    • Facebook users in Flanders (Belgium) 2017-2019, by age

  • 4. WhatsApp, Twitter, Snapchat and TikTok
    • Annual WhatsApp app downloads in Belgium 2015-2019

    • Annual Twitter app downloads in Belgium 2015-2019

    • Monthly Twitter app downloads in Belgium 2014-2020

    • Leading brands on Twitter in Belgium 2019

    • Monthly Snapchat app downloads in Belgium 2014-2020

    • Monthly Musical.ly/TikTok downloads in Belgium 2017-2020

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