Social media in Belgium

The Statista dossier
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Statista dossier on the use of Facebook, Instagram and other social media in Belgium

Table of contents

  • 1. Most popular social media platforms (how many people)
    • Active social media users in the Benelux region 2021, by country

    • Social network penetration in Belgium 2011-2019

    • Penetration rate of active social media users Benelux region 2021, by country

    • Mobile social media user penetration in Benelux region 2021, by country

    • Belgium: number of social media users 2017-2025

    • Belgium: social media penetration 2017-2025

  • 2. Instagram
    • Monthly number of Instagram users in Belgium 2018-2021

    • Instagram users in Flanders (Belgium) 2017-2019, by age

    • Instagram user distribution in Belgium 2021, by age group and gender

    • Social media used to reach generation Z in Belgium 2018

    • Most popular Belgium-based influencers on Instagram 2019

    • Most popular Belgium-based food influencers on Instagram 2019

  • 3. Facebook
    • Annual Facebook app downloads in Belgium 2015-2019

    • Monthly active Facebook users in Benelux region 2017-2018, by country

    • Number of Facebook users in Belgium 2018, by age group and gender

    • Monthly social media usage in Flanders (Belgium) 2015-2019, by social network

    • Social media used for news in Belgium 2017-2020

    • Facebook Messenger user share in Belgium 2021, by age group and gender

    • Facebook users in Flanders (Belgium) 2017-2019, by age

  • 4. WhatsApp, Twitter, Snapchat and TikTok
    • Annual WhatsApp app downloads in Belgium 2015-2019

    • Annual Twitter app downloads in Belgium 2015-2019

    • Monthly Twitter app downloads in Belgium 2014-2020

    • Leading brands on Twitter in Belgium 2020

    • Monthly Snapchat app downloads in Belgium 2014-2020

    • Monthly Musical.ly/TikTok downloads in Belgium 2017-2020

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