UK: Instagram users 2024, by age group
In July 2024, Instagram had almost 35 million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at 29.7 percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period.
Leading social media in the UK
According to figures based on approximately fifteen billion hits online per month, Facebook was the leading social media website in the UK as of June 2023, holding over 62 percent of the social media market share. This was followed by X (Twitter) and Instagram. The Pinterest website ranked fourth during that period, with a market share of 5.83 percent.
Facebook: Leader in the UK
The number of social network users in the UK experienced an increase of roughly 6.5 million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At a quarter of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly 19 percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.
