United Kingdom: monthly Instagram users 2018-2020

As of February 2020, there were 23.9 million Instagram users in the United Kingdom (UK). This is a slight increase in numbers compared to December and January, but less than there were in February 2019. Despite this, it is clear that the Facebook-owned photo and video sharing service is not losing its appeal.

Influencers in the UK

The most followed Instagram influencer in the UK is David Beckham. The former England international footballer and current president of Inter Miami FC had almost 60 million followers, as of December 2019. Harry Potter star Emma Watson was the top female influencer on Instagram in the UK.  

Instagram demographics

A quarter of the UK’s male population are on Instagram, according to a 2018 survey, and almost 30 percent of females. The highest proportion of Instagram users in the UK are females under the age of 24. Instagram is most popular with the younger generation, much like another social media app which has recently been making waves; TikTok.  

Number of Instagram users in the United Kingdom (UK) from September 2018 to February 2020

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Release date

March 2020


United Kingdom

Survey time period

September 2018 to February 2020

Age group


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