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United Kingdom: monthly Instagram users 2018-2020

As of December 2020, there were 30.6 million Instagram users in the United Kingdom (UK). This is the largest user base reported since November 2018. Despite a drop in March 2019 where the number of users fell from roughly 24 million to 21 million, Instagram has since recovered and it is clear that the Facebook-owned photo and video sharing service is not losing its appeal.

Influencers in the UK

The most followed Instagram influencer in the UK is David Beckham. The former England international footballer and current president of Inter Miami FC had almost 60 million followers, as of December 2019. Harry Potter star Emma Watson was the top female influencer on Instagram in the UK.  

Instagram demographics

A quarter of the UK’s male population are on Instagram, according to a 2018 survey, and almost 30 percent of females. The highest proportion of Instagram users in the UK are females under the age of 24. Instagram is most popular with the younger generation, much like another social media app which has recently been making waves; TikTok.  

Number of Instagram users in the United Kingdom (UK) from November 2018 to December 2020

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Release date

January 2021


United Kingdom

Survey time period

November 2018 to December 2020

Age group


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Statistics on "Social media usage in the United Kingdom (UK)"

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