B2B eCommerce - In-depth Market Insights & Data Analysis

In-depth Market Insights & Data Analysis

B2B eCommerce - In-depth Market Insights & Data Analysis

The global B2B eCommerce market valuing US$20.4 trillion in 2022 is over 5 times that of the B2C market. This report gives an overview of the market and main B2B countries, its trends, and the competitive landscape.

Currently, Asia Pacific is leading the way with a market share of almost 78%, leaving North America and Europe far behind. Amazon and Alibaba are the two most prominent players on the market.
What's included?

  • Global market size
  • Regional and country analysis
  • Market trends & barriers
  • Competitive landscape: Amazon, Alibaba, Rakuten, Unite (formerly Mercateo), Global Sources, IndiaMART, Walmart

Amazon Alibaba Rakuten Unite (formerly Mercateo) Global Sources IndiaMART Walmart

Table of contents

This report gives insights into the B2B eCommerce market, its size and major regions, trends, and key players. B2B eCommerce refers to the exchange of goods and services between companies through an electronic platform. Companies operating in the B2B eCommerce space either follow the direct model or the marketplace model to conduct their business. The direct model involves companies setting up their own platforms and selling directly to buyers. A marketplace, on the other hand, is a platform where many companies sell their products alongside their competitors. Even though B2C eCommerce has witnessed widespread adoption, it is the recent evolution and growth of B2B eCommerce that is grabbing the attention of buyers, sellers, and investors all over the world.

One of the trends in B2B eCommerce is the rise of vertical or specialized marketplaces. These portals offer a deeper range of products in a particular category along with specialized value-added services. Business-to-Everyone is another trend that is rapidly gaining traction.

Companies are also increasingly using big data to deliver a personalized customer experience. Another trend is the rising popularity of mobile shops in B2B eCommerce. Due to the strain on legacy platforms, which are not designed to handle such scale, cloud platforms are picking up.

Additionally, B2B eCommerce companies are now integrating their systems and platforms to establish an omnichannel relationship with their customers.

The paucity of quality customer data (due to the smaller number of buyers and hyperspecialized services) is hampering personalization efforts. Furthermore, the larger scale and other complexities of the sector such as larger order quantities, variable prices, more products, and tighter delivery deadlines are putting a strain on existing supply chains.

Another barrier to industry growth is that companies often simply extend their ERP solutions to enable e-business, thus putting a big strain on the legacy platforms. As it becomes necessary for B2B companies to be nimble and mimic the B2C shopping experience, a flexible and interoperable eCommerce architecture is essential.

Amazon, Alibaba, Rakuten, Unite (formerly Mercateo), Global Sources, Walmart, and IndiaMART are the major players in the global B2B eCommerce market. Amazon rebranded its B2B eCommerce operations from AmazonSupply to Amazon Business in 2015 and achieved sales of over US$1 billion in just a year. In 2022, the company registered US$35 billion in GMV.

With a share of about 30% in China, Alibaba is now expanding its operational base to India, Europe, and the U.S. The company’s vast network of low-cost suppliers enables it to dominate the market, followed by Global Sources. IndiaMART, Unite (formerly Mercateo), and Rakuten are the largest B2B eCommerce companies in India, Germany, and Japan, respectively.

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