Social network usage in France

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Statista Dossier on social network usage in France

This dossier contains comprehensive data on social network users in France. In the same way as people have different types of interactions and connections with each other "offline", the various social networking platforms allow users to virtually connect to each other for different purposes: keep in touch with family and friends, share media, organize events, find a job or even follow celebrities. Throughout this dossier, you will gain a better understanding on the way ordinary individuals, consumers, employees and managers use social networks. Finally, this study offers data about non-users: the reasons why they are reluctant to use social networks and their concerns regarding online privacy.

Table of contents

  • 1. Overview of social network users
    • Forecast of the number of social network users in France 2015-2025

    • Social network usage penetration in France 2009-2019, by gender

    • Social network usage penetration in France 2019, by age

    • Social network usage penetration in France 2019, by city size

    • Social network usage penetration in France 2019, by income

    • Social network usage penetration in France 2019, by household size

  • 2. Penetration of social networks
    • Penetration rate of leading social networks in France 2019

    • Most daily viewed social networks in France 2018-2019

    • Forecast of the Facebook user penetration rate in France 2015-2025

    • Frequency of using Twitter among users in France 2019

    • Share of weekly users of Twitter in France 2019, by age

    • Share of young French adults using Instagram and Snapchat by age 2018

    • Share of teenagers with an Instagram account in France 2018

  • 3. Personal use of social networks
    • Social network usage by frequency in France 2020

    • Types of social network activities amongst children in France in 2020

    • Incidence of the different types of social network usage by the French 2019

    • Frequency of sharing on social media when going to a concert in France 2018

    • Frequency of sharing on social media when visiting a monument in France 2018

    • Frequency of sharing holiday posts on selected social media among French 2018

    • Leading social networks used weekly for news in France 2018

    • Share of French sharing their opinion about news topics on social networks 2019

  • 4. Professional use of social networks
    • Ranking of the most used social networks by companies in France 2018

    • Most implemented social media programs in companies in France 2018

    • The use of Twitter and Facebook for professional purposes in France 2018-2019

    • Share of intermediate size businesses using social networks in France 2018

    • The use of social networks for professional purposes in France 2018-2019

    • Social media training provided by companies in France 2018, by type of training

    • Social networks most used by companies according to company size France 2018

  • 5. Consumer behavior on social networks
    • Social media platforms where influencers get the most engagement in France 2019

    • France's favorite social networks for shopping in 2019

    • Use of the shopping feature on Instagram among French 2018

    • Trust in the opinions of Internet users before a purchase France 2018

    • People who have been impacted by influencer marketing online in France 2018, by type

    • Social media use frequency for information on brands, firms, products in France 2019

  • 6. Concerns, unsubscriptions and negative aspects
    • Share of people trusting major social medias in France 2018

    • Trust in news circulating on social networks by issuer among French 2019

    • Concern about the use of personal data via social networks in France 2018

    • Distrust reasons towards Facebook among French users 2018

    • Trust level French people have in Google and Facebook to ensure data protection 2019

    • Share of French having already faced harassment on social media 2019

    • Opinion of the French on their exposure to fake news on social networks 2019

    • Opinion on personal data being sought-after by internet companies in France 2019

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