Social network usage in France

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Statista Dossier on social network usage in France

This dossier contains comprehensive data on social network users in France. In the same way as people have different types of interactions and connections with each other "offline", the various social networking platforms allow users to virtually connect to each other for different purposes: keep in touch with family and friends, share media, organize events, find a job or even follow celebrities. Throughout this dossier, you will gain a better understanding on the way ordinary individuals, consumers, employees and managers use social networks. Finally, this study offers data about non-users: the reasons why they are reluctant to use social networks and their concerns regarding online privacy.

Table of contents

  • 1. Overview of social network users in France
    • Social network usage penetration in France 2009-2016

    • Forecast of the social network user penetration rate in France 2014-2021

    • Forecast of social network user numbers in France 2014-2021

    • Social network usage penetration in France 2016, by age group

    • Social network users distribution in France 2015, by age group

    • Social network usage penetration in France 2016, by household size

    • Social network usage penetration in France 2016, by city size

    • Social network usage penetration in France in 2016, by education level

    • Social network usage penetration in France 2016, by social class

    • Social network subscriptions per internet user in France 2009-2013

    • Digital Market Outlook: social media ad revenue in France 2015-2021, by device

    • Adjusting privacy settings on social media sites in France 2015

  • 2. Number of users and penetration of selected social networking platforms in France
    • Social networks ranked by awareness among the French population 2013

    • Social network subscribers among French internet users 2013, by gender

    • Social network subscribers among French internet users 2013, by age group

    • Social network subscribers among French internet users 2013, by profession

    • Facebook, Twitter and Google+ subscribers among French internet users 2009-2013

    • Forecast of the Facebook user penetration rate in France 2014-2021

    • Forecast of Facebook user numbers in France 2015-2021

    • Twitter users distribution in France 2014, by age

    • Twitter users distribution in France 2014, by education level

    • Professional social network penetration in France 2011-2015

    • LinkedIn members in France in 2014, by professional function

    • Twitter, Instagram and Facebook penetration among teenagers in France 2013-2015

    • Instant messaging platforms usage by teenagers in France in 2015

    • Social networks: usage penetration of sites and apps in France 2013-2015

    • Social networks usage penetration among young internet users in France 2014

  • 3. Social network usage by individuals
    • Frequency of using social networks in France 2015

    • Social network users breakdown in France 2013, by login frequency

    • Reasons for using social network services in France 2013

    • Social networking activities distribution in France 2013, by time allocation

    • Reasons for spending less time social networking in France 2013

    • Online platforms used to comment on a TV program via smartphone in France 2013

    • Special occasions for using social networks in France 2014

    • Online content creation vs. consumption in France 2014

    • Online content creation or consumption in France 2014, by confidence level

    • Online content creation vs. consumption among internet users in France 2014, by age

    • Attitudes toward publication of personal information online in France 2014

    • Uploading self-created content to the internet in France 2008-2016

    • Leading social networks used weekly for news in France 2016

    • Devices used for social networking in France 2014

    • Devices preferred for social media usage in France 2014-2015

  • 4. Work-related usage of social networks
    • Share of enterprises active on social networks in France 2013, by industry

    • Most used social networks by business employees in France 2014

    • Awareness of employer social network presence in France 2014, by position and network

    • Reasons enterprises use social networking sites in France 2014, by industry

    • Social networks usage frequency of business directors and employees in France 2014

    • Most used social networks by job seekers in France 2015

    • Social network usage purposes among companies in France 2014, by hierarchical level

    • Social networks usage purposes of managers and employees in France 2014

    • Positive influence of social networks on employees' activity in France 2014

    • Employees sharing information about their company on social networks in France 2014

    • Social networks friend requests between work colleagues France 2014

    • Reasons for corporate presence on social networks among managers in France 2014

  • 5. Consumer behavior on social networks
    • Social networks: consumer usage in France 2014

    • Public opinion regarding purchases on social networks in France 2015

    • Public opinion regarding purchases on social networks in France 2015, by gender

    • Public opinion regarding purchases on social networks in France 2015, by age group

    • Facebook and Twitter users' opinion on social network purchases in France 2015

    • Public opinion on social network purchases in France 2015, by social network usage

    • Trust in brands allowing customer comments on their distribution channels France 2015

    • Social network purchase: importance given to customer comments in France 2015

  • 6. Users' concerns, unsubscriptions and negative aspects of social networking
    • Fear of expressing oneself on social networks among employees in France 2012-2014

    • Most unsubscribed social networks among internet users in France 2014

    • Benefits and risks of anonymous online posting France 2015

    • Frequency of encountering hateful content online in France 2015, by content type

    • Share of people who faced hateful statements online in France 2015, by age group

    • Nostalgia for a time without social networks France 2013

  • Language: English
  • Released: September 2016
  • Source(s): Statista
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