Consumer Insights report
This report provides valuable insights about Facebook in the social networks market in the United States.
Facebook is the most popular social network in the United States. Founded in 2006, the social media service is used by consumers from all age groups. People from different income backgrounds use it, and among the most popular hobbies among Facebook users in the U.S. are food, music, and travel.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
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This report offers the reader a comprehensive overview of Facebook users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Facebook users in the United States (''brand users'') against U.S. social media users in general (''category users''), and the overall U.S. onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
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