Social media: Xing users in Germany

Consumer Insights report

Social media: Xing users in Germany

XING is a professional social network founded in 2003 whose main purpose is to manage contacts and establish new connections between professionals from any professional sector. Xing offers features such as job offers, company profiles, and events creation.

Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

Table of contents

This report offers the reader a comprehensive overview of Xing users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Xing users in Germany (''brand users'') against German social media users in general (''category users''), and the overall German onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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