U.S. consumers: Online Grocery Shopping - Statistics & Facts
Statistics and facts on consumers' online grocery shopping in the U.S.
The vast majority of grocery shopping still takes place in traditional brick-and mortar stores. But according to industry experts, this pattern may change during the next decades. More and more tech-savvy retailers now offer grocery delivery options for their customers in the United States. Like the milk man used to do in the past, retailers bring food items right to your doorstep. As of 2016, some 5 percent of U.S. consumers preferred shopping for groceries online. In total, U.S. online grocery sales amounted to about 7 billion U.S. dollars in 2015 and are expected to rise to 18 billion U.S. dollars by 2020.
For time-strapped consumers online grocery shopping is a convenient and time-saving option. When shopping for groceries online, U.S. consumers visited about 2.2 different websites during their online shopping trip on average. About one third of consumers placed an order for groceries online about once a month in the United States in 2015. In the same year, the most popular e-grocery product categories included snacks, health and beauty care products and paper products such as paper towels or napkins in the U.S.
The emerging Generation Y, or so called Millennials, is known as a heavy internet user generation. They are characterized as open-minded customers when it comes to in-store apps or the usage of online grocery services. Keeping that in mind, it is not surprising that Millennial shoppers were the most likely to use online channels for grocery shopping in 2015.
Picture: istockphoto.com / jhuting, Rtimages
|U.S. shopper's primary food shopping location||Grocery store/supermarket||Details →|
|Online grocery shoping sales in the U.S.||$7bn||Details →|
|Distribution of at-store only shoppers in the U.S.||86%||Details →|
|U.S. shoppers' top reason for buying groceries online||Long shelf life/non-perishable||Details →|
|Share of Generation Y online grocery expenditure in the U.S.||6%||Details →|
- U.S. primary supermarkets: consumers' importance of online buying service 2013-2014+U.S. primary supermarkets: consumers' importance of online buying service 2013-2014
U.S. consumers' importance of online buying service when selecting their primary grocery store in 2013 and 2014*
- U.S. online grocery sales 2015-2020U.S. online grocery sales 2015-2020
Online grocery shopping sales in the United States in 2015 and 2020 (in billion U.S. dollars)
- E-grocery market share in New York 2014, by retailer +E-grocery market share in New York 2014, by retailer
Online grocery market share of pure online retailers in New York in 2014, by retailer
- U.S. e-grocery market share 2013-2023+U.S. e-grocery market share 2013-2023
Online grocery market share in the United States from 2013 to 2023
- U.S. Amazon online grocery sales GMV 2015-2021+U.S. Amazon online grocery sales GMV 2015-2021
Projected online food and beverage gross merchandise sales volume of Amazon in the United States from 2015 to 2021 (in billion U.S. dollars)
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- Share of e-commerce in retail revenue in Germany 2009-2016Share of e-commerce in retail revenue in Germany 2009-2016
- Brands: leaders in consumer engagement and expectations in the U.S. 2017Brands: leaders in consumer engagement and expectations in the U.S. 2017
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