U.S. consumers: Online Grocery Shopping - Statistics & Facts

The vast majority of grocery shopping still takes place in traditional brick-and mortar stores. But according to industry experts, this pattern may change during the next decades. More and more tech-savvy retailers now offer grocery delivery options for their customers in the United States. Like the milk man used to do in the past, retailers bring food items right to your doorstep. As of 2016, some 5 percent of U.S. consumers preferred shopping for groceries online. In total, U.S. online grocery sales amounted to about 7 billion U.S. dollars in 2015 and are expected to rise to 18 billion U.S. dollars by 2020.


For time-strapped consumers online grocery shopping is a convenient and time-saving option. When shopping for groceries online, U.S. consumers visited about 2.2 different websites during their online shopping trip on average. About one third of consumers placed an order for groceries online about once a month in the United States in 2015. In the same year, the most popular e-grocery product categories included snacks, health and beauty care products and paper products such as paper towels or napkins in the U.S.

The emerging Generation Y, or so called Millennials, is known as a heavy internet user generation. They are characterized as open-minded customers when it comes to in-store apps or the usage of online grocery services. Keeping that in mind, it is not surprising that Millennial shoppers were the most likely to use online channels for grocery shopping in 2015.



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U.S. consumers: Online grocery shopping - Important statistics

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