Amazon Fresh brand profile in the United States 2023
How high is the brand awareness of Amazon Fresh in the United States?
When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at 77 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Fresh in the United States?
In total, 34 percent of U.S. online grocery delivery users say they like Amazon Fresh. However, in actuality, among the 77 percent of U.S. respondents who know Amazon Fresh, 44 percent of people like the brand.
What is the usage share of Amazon Fresh in the United States?
All in all, 31 percent of online grocery delivery users in the United States use Amazon Fresh. That means, of the 77 percent who know the brand, 40 percent use them.
How loyal are the customers of Amazon Fresh?
Around 24 percent of online grocery delivery users in the United States say they are likely to use Amazon Fresh again. Set in relation to the 31 percent usage share of the brand, this means that 77 percent of their customers show loyalty to the brand.
What's the buzz around Amazon Fresh in the United States?
In November 2023, about 31 percent of U.S. online grocery delivery users had heard about Amazon Fresh in the media, on social media, or in advertising over the past four weeks. Of the 77 percent who know the brand, that's 40 percent, meaning at the time of the survey there's some buzz around Amazon Fresh in the United States.
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