Amazon Fresh brand profile in the United States 2022
How high is the brand awareness of Amazon Fresh in the United States?
When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Fresh in the United States?
In total, 36% of U.S. online grocery delivery users say they like Amazon Fresh. However, in actuality, among the 78% of U.S. respondents who know Amazon Fresh, 46% of people like the brand.
What is the usage share of Amazon Fresh in the United States?
All in all, 32% of online grocery delivery users in the United States use Amazon Fresh. That means, of the 78% who know the brand, 41% use them.
How loyal are the customers of Amazon Fresh?
Around 26% of online grocery delivery users in the United States say they are likely to use Amazon Fresh again. Set in relation to the 32% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Amazon Fresh in the United States?
In March 2022, about 32% of U.S. online grocery delivery users had heard about Amazon Fresh in the media, on social media, or in advertising over the past four weeks. Of the 78% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around Amazon Fresh in the United States.
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When it comes to online grocery delivery users, brand awareness of Amazon Fresh is at 78% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Amazon Fresh in the United States?
In total, 36% of U.S. online grocery delivery users say they like Amazon Fresh. However, in actuality, among the 78% of U.S. respondents who know Amazon Fresh, 46% of people like the brand.
What is the usage share of Amazon Fresh in the United States?
All in all, 32% of online grocery delivery users in the United States use Amazon Fresh. That means, of the 78% who know the brand, 41% use them.
How loyal are the customers of Amazon Fresh?
Around 26% of online grocery delivery users in the United States say they are likely to use Amazon Fresh again. Set in relation to the 32% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Amazon Fresh in the United States?
In March 2022, about 32% of U.S. online grocery delivery users had heard about Amazon Fresh in the media, on social media, or in advertising over the past four weeks. Of the 78% who know the brand, that's 41%, meaning at the time of the survey there's some buzz around Amazon Fresh in the United States.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
