U.S.: leading reasons to buy specific brands when shopping for BTS supplies 2022

Which is most likely to drive your purchase of a specific brand during the 2022-23 back-to-school (BTS) season?

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Source

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Release date

June 2022

Region

United States

Survey time period

May 10 to 11, 2022

Number of respondents

1,426 respondents

Age group

18 years and older

Special properties

Mothers of children entering K-12 that will make back-to-school purchases for the 2022-23 back-to-school season

Method of interview

Online survey

Supplementary notes

100 percent of survey respondents were female.
In terms of ethnicity, 66 percent of the women surveyed were Caucasian, 15 percent were Hispanic, 13 percent were African American, and six percent were categorized as other.

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