Revenue of Nintendo worldwide 2016-2023, by region

In the financial year ending March 2023, Nintendo generated around 4.5 billion U.S. dollars in revenue in the United States. This accounted for over a third of its annual revenues, making the U.S. the largest market for Nintendo. Europe followed, where Nintendo generated nearly three billion U.S. dollars in sales revenue. Overall, Nintendo’s total revenue for FY 2023 was over 12 billion U.S. dollars, marking a decrease of around two million U.S. dollars compared to the previous year. This continues a trend of declining revenue that began after reaching a decade high of 15.9 billion U.S. dollars in FY 2021.

Nintendo Switch tops the market

The Nintendo Switch has been a major revenue driver for the company, accounting for over 94 percent of Nintendo’s revenue in that year. Since its launch in 2017, the Nintendo Switch has sold nearly 130 million units and has consistently outperformed other current-generation consoles in global sales each year, up until 2022. Nintendo’s game consoles have always enjoyed global popularity, with three of its consoles ranking among the top 5 best-selling game consoles of all time. Notably, Nintendo is the only company to have a current-generation console among the top- 5 all-time best-selling game consoles.

Nintendo games leading global sales

When it comes to game titles, Nintendo boasts three of the top- ten best-selling console games of all time. Mario Kart 8 Deluxe has sold over 55 million units, leading the pack as the top-selling Nintendo Switch game based on lifetime sales as of June 2023. Hot on its heels are Pokémon Scarlet and Pokémon Violet, the best-selling Nintendo titles in FY 2023 with 22 million units sold since their release in 2022. Other popular titles include Animal Crossing: New Horizons, Super Smash Bros. Ultimate, and The Legend of Zelda, each contributing significantly to Nintendo’s success. Overall, Nintendo sold more than 235 million units of software for its Nintendo Switch gaming console in FY 2022 alone.