Gruppo Campari - Statistics & Facts

Gruppo Campari is a key player in the global alcoholic beverage industry. The Milan-based company, founded by Gaspare Campari in 1860, manufactures and markets well-known aperitif brands such as Campari and Aperol. Today, the Italian group’s portfolio includes over 50 premium and super premium spirits, wine and soft drink brands which are sold in more than 190 countries.

In 2001, parent-company Davide Campari-Milano S.p.A. began trading its shares in the Italian Stock Exchange. That year, Gruppo Campari acquired Skyy Spirits LLC, vendor of the SKYY Vodka brand. SKYY Vodka was listed as one of the best-selling vodka brands in the world in 2017. In 2009, the company added Wild Turkey, a premium Kentucky bourbon whiskey to its brand portfolio, thus reinforcing its position in the U.S. premium spirits market. Moreover, the Americas accounted for nearly 44 percent of Gruppo Campari’s net sales as of December 31, 2017.

In 2017, the firm’s total net sales exceeded two billion U.S. dollars. SKYY Vodka, Aperol, Campari and Wild Turkey accounted for the majority of the group’s net sales that year. The beverage giant spent about 22.5 million Euros on advertising space in 2017. On August 1, 2016, the company named actor Matthew McConaughey as Wild Turkey's new creative director.

Read more

Gruppo Campari - Important statistics

The whole topic in one document

Gruppo Campari
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

The whole topic in one document

Gruppo Campari
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

Recommended statistics

More interesting topics from the industry "Spirits"

More interesting topics from the industry "Spirits"

About Statista

Learn more about how Statista can support your business.

Request webinar

Any more questions?

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

Get in touch with us quickly and easily. We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

News