Constellation Brands was rated among the leading beverage companies worldwide in 2015 with net sales amounting to about 6.55 billion U.S. dollars. The company is headquartered in Victor, NY, United States and was founded in 1945. The U.S.-based firm offers beverages in approximately 100 countries today and operates more than 40 facilities globally. The extensive product portfolio includes beer, wine and spirits. Beer brought in the lion’s share of the company’s net sales in 2016, followed by a significant share of wine. Spirits accounted for the least share of net sales. Constellation Brands had about 9,000 employees globally in 2016 and is reported to be the number one premium wine producer around the world, the number three U.S. beer company, the number one wine company in Canada and the number one producer of New Zealand wine.
Constellation Brands manufactures over 100 brands in its product range and is best known for iconic brands such as Svedka Vodka, Arbor Mist, Black Velvet Canadian Whiskey, Corona Extra and Modelo Especial. The ownership of the Modelo Especial brand was gained through the acquisition of the Crown Imports beer business in 2014. Through this beer deal, the size of the company nearly doubled and it gained the position of the largest beer importer of the United States. According to the annual summary report, Modelo Especial showed a strong growth in sales in 2015, mostly due to an increased investment in Hispanic market media. In total, Constellation Brands spent over 361 billion U.S. dollars on advertising in the United States in 2014 (including measured media spending and unmeasured spending).
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