Constellation Brands manufactures over 100 brands in its product range and is best known for iconic brands such as Svedka Vodka Arbor Mist, Black Velvet Canadian Whiskey, Corona Extra and Modelo Especial. The ownership of the Modelo Especial brand was gained through the acquisition of the Crown Imports beer business in 2014. Through this beer deal, the size of the company nearly doubled and it gained the position of the largest beer importer of the United States. In total, Constellation Brands spent over 468 million U.S. dollars on advertising worldwide in 2016.
Constellation Brands manufactures over 100 brands in its product range and is best known for iconic brands such as Svedka Vodka Arbor Mist, Black Velvet Canadian Whiskey, Corona Extra and Modelo Especial. The ownership of the Modelo Especial brand was gained through the acquisition of the Crown Imports beer business in 2014. Through this beer deal, the size of the company nearly doubled and it gained the position of the largest beer importer of the United States. In total, Constellation Brands spent over 468 million U.S. dollars on advertising worldwide in 2016.
