Most popular online platforms among teenagers in Germany 2018

German teenagers used YouTube the most, followed by WhatsApp and Instagram. The ranking at hand is mostly made up of social media, messaging and streaming services, which in itself is already revealing of how today’s teenagers use the internet.

Triple threat

As seen here, the competition is divided between three main online platforms. YouTube is mostly used to view music videos among German girls and boys alike, followed by watching funny clips and comedy videos made by other YouTubers. Meanwhile, WhatsApp was by far the most important smartphone app for teenagers in Germany. Instagram belonged to apps used for daily or weekly online activity.

Glued to the screen?

German teens spent an average of 214 minutes online a day – this compared to 134 minutes back in 2009. Of course, the rise of mobile technology contributes extensively to this development, as a person doesn’t need to be seated in front of a PC to go online anymore. Teenagers also primarily used the internet for communication.

Which online platform do you most like to use?

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Release date

November 2018



Survey time period

June 6 to July 19, 2017

Number of respondents


Age group

12-19 years

Special properties

internet users

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* 2017: 1,183 internet users.
JIM is a series of surveys published by the Medienpädagogische Forschungsbund Südwest, which is supported by the Landesanstalt für Kommunikation Baden-Württemberg (LFK) and the Landeszentrale für Medien und Kommunikation Rheinlandpfalz (LMK). The surveys are developed in cooperation with SWR Medienforschung, the Zeitungs Marketing Gesellschaft (ZMG), the Bundeszentrale für politische Bildung, the Landeszentralen für politische Bildung Baden-Württemberg und Rheinland-Pfalz and the Stiftung Lesen.

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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Statistics on "Media usage among teenagers in Germany"

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