Hybrid video-on-demand in the U.S. - statistics & facts
Key insights
- Video revenue in the U.S.
- 203bn USD
Detailed statistics
Video revenue in the U.S. 2019-2024, by segment
- Share of HVOD users in the U.S.
- 63%
Detailed statistics
Share of video-on-demand users in the U.S. 2022, by platform type
- VOD service with the highest expected amount of hybrid subscribers in 2028
- Disney+
Detailed statistics
Hybrid subscribers of selected hybrid video-on-demand platforms worldwide 2028
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Current statistics on this topic
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Overview
4
- Premium Statistic Video revenue in the U.S. 2019-2024, by segment
- Premium Statistic Share of video-on-demand users in the U.S. 2022, by platform type
- Premium Statistic Hybrid subscribers of selected hybrid video-on-demand platforms worldwide 2028
- Basic Statistic Video streaming services monthly subscription price in the U.S. 2023
Overview
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Premium Statistic
Video revenue in the U.S. 2019-2024, by segment
Video revenue in the U.S. 2019-2024, by segment
Video revenue in the United States from 2019 to 2024, by segment (in billion U.S. dollars)
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Premium Statistic
Share of video-on-demand users in the U.S. 2022, by platform type
Share of video-on-demand users in the U.S. 2022, by platform type
Share of users who have used video-on-demand (VOD) services for the past two months in the United States as of 4th quarter 2022, by platform type
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Premium Statistic
Hybrid subscribers of selected hybrid video-on-demand platforms worldwide 2028
Hybrid subscribers of selected hybrid video-on-demand platforms worldwide 2028
Number of hybrid subscribers of selected hybrid video-on-demand platforms worldwide in 2028 (in millions)
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Basic Statistic
Video streaming services monthly subscription price in the U.S. 2023
Video streaming services monthly subscription price in the U.S. 2023
Monthly costs of selected video streaming offers in the United States as of October 15, 2023
Revenues
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- Premium Statistic SVOD revenue in the U.S. 2027, by service
- Premium Statistic Ad revenues of top ad-supported video streaming services in the U.S. 2022
- Premium Statistic Subscription and ad revenue of Netflix 2023-2027
- Premium Statistic Revenue of Netflix before and after ad tier launch 2023-2027
- Premium Statistic Estimated ad revenue of Netflix and Disney+ worldwide 2023-2025
- Premium Statistic Paramount+ ad revenue in the U.S. 2021-2024
Revenues
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Premium Statistic
SVOD revenue in the U.S. 2027, by service
SVOD revenue in the U.S. 2027, by service
Revenue of selected subscription video-on-demand (SVOD) services in the United States in 2027 (in billion U.S. dollars)
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Premium Statistic
Ad revenues of top ad-supported video streaming services in the U.S. 2022
Ad revenues of top ad-supported video streaming services in the U.S. 2022
Advertising revenues of selected ad-supported video streaming services in the United States in 2022 (in billion U.S. dollars)
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Premium Statistic
Subscription and ad revenue of Netflix 2023-2027
Subscription and ad revenue of Netflix 2023-2027
Subscription and advertising revenue of Netflix from 2023 to 2027 (in billion U.S. dollars)
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Premium Statistic
Revenue of Netflix before and after ad tier launch 2023-2027
Revenue of Netflix before and after ad tier launch 2023-2027
Annual revenue of Netflix before and after ad-supported tier launch in 2023 and 2027 (in billion U.S. dollars)
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Premium Statistic
Estimated ad revenue of Netflix and Disney+ worldwide 2023-2025
Estimated ad revenue of Netflix and Disney+ worldwide 2023-2025
Estimated advertising revenue of Netflix and Disney+ worldwide from 2023 to 2025 (in million U.S. dollars)
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Premium Statistic
Paramount+ ad revenue in the U.S. 2021-2024
Paramount+ ad revenue in the U.S. 2021-2024
Paramount+ advertising revenue in the United States from 2021 to 2024 (in billion U.S. dollars)
Subscribers
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- Premium Statistic Share of subscribers of video streaming services in the U.S. 2023, by plan type
- Premium Statistic Share of ad-supported Netflix subscribers worldwide 2023-2027
- Premium Statistic Netflix sign-ups in the U.S. 2022-2023, by plan type
- Premium Statistic Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
- Premium Statistic HBO Max subscriber additions in the U.S. 2021-2022, by tier
- Premium Statistic HBO Max subscriber additions in the U.S. 2021-2022, by type
- Basic Statistic Paid subscribers of Peacock in the U.S. 2021-2023
Subscribers
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Premium Statistic
Share of subscribers of video streaming services in the U.S. 2023, by plan type
Share of subscribers of video streaming services in the U.S. 2023, by plan type
Distribution of subscribers of selected video streaming services in the United States as of October 2023, by plan type
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Premium Statistic
Share of ad-supported Netflix subscribers worldwide 2023-2027
Share of ad-supported Netflix subscribers worldwide 2023-2027
Share of Netflix subscribers using the ad-supported tier worldwide from 2023 to 2027
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Premium Statistic
Netflix sign-ups in the U.S. 2022-2023, by plan type
Netflix sign-ups in the U.S. 2022-2023, by plan type
Distribution of Netflix sign-ups in the United States from August 2022 to September 2023, by plan type
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Premium Statistic
Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
Reactions to new ad-supported tiers of Netflix and Disney+ in the U.S. 2022
Reactions of Disney Plus and Netflix subscribers to new ad-supported tiers in the United States as of November 2022
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Premium Statistic
HBO Max subscriber additions in the U.S. 2021-2022, by tier
HBO Max subscriber additions in the U.S. 2021-2022, by tier
Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by tier
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Premium Statistic
HBO Max subscriber additions in the U.S. 2021-2022, by type
HBO Max subscriber additions in the U.S. 2021-2022, by type
Distribution of gross HBO Max subscriber additions in the United States from June 2021 to June 2022, by type
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Basic Statistic
Paid subscribers of Peacock in the U.S. 2021-2023
Paid subscribers of Peacock in the U.S. 2021-2023
Number of paid subscribers of Peacock in the United States from 2nd quarter 2021 to 4th quarter 2023 (in millions)
Demographics
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- Premium Statistic Ad-supported and ad-free HVOD users in the U.S. 2022, by generation
- Premium Statistic Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender
- Premium Statistic Ad-supported and ad-free HVOD users in the U.S. 2022, by income
- Premium Statistic Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by ethnicity
- Premium Statistic Openness to VOD subscriptions with ads in the U.S. 2022, by age group
- Premium Statistic Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age
- Premium Statistic U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
- Premium Statistic Willingness to see ads if it made VOD price cheaper in the U.S. 2022
Demographics
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Premium Statistic
Ad-supported and ad-free HVOD users in the U.S. 2022, by generation
Ad-supported and ad-free HVOD users in the U.S. 2022, by generation
Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by generation
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Premium Statistic
Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender
Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by gender
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by gender
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Premium Statistic
Ad-supported and ad-free HVOD users in the U.S. 2022, by income
Ad-supported and ad-free HVOD users in the U.S. 2022, by income
Share of ad-supported and ad-free users of selected hybrid video-on-demand (HVOD) services in the United States as of March 2022, by household income
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Premium Statistic
Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by ethnicity
Ad-supported and ad-free HVOD subscribers in the U.S. 2022, by ethnicity
Distribution of ad-free and ad-supported subscribers of selected hybrid video-on-demand services in the United States as of November 2022, by ethnicity
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Premium Statistic
Openness to VOD subscriptions with ads in the U.S. 2022, by age group
Openness to VOD subscriptions with ads in the U.S. 2022, by age group
Level of openness to video streaming subscriptions with commercials compared to last year in the United States as of September 2022, by age group
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Premium Statistic
Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age
Interest in SVOD without ads vs. cheaper SVOD with ads in the U.S. 2022, by age
Preferred monetizing options when streaming video among consumers in the United States as of September 2022, by age group
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Premium Statistic
U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
U.S. viewers switching from ad-free to ad-supported streaming 2022, by generation
Share of adults who have switched from an ad-free subscription plan on one streaming service to a lower priced ad-supported tier on that same service in the United States as of August 2022, by generation
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Premium Statistic
Willingness to see ads if it made VOD price cheaper in the U.S. 2022
Willingness to see ads if it made VOD price cheaper in the U.S. 2022
Households who agreed or disagreed that they would be willing to see some or more ads if it made the price of a video-on-demand service cheaper in the United States as of 3rd quarter 2022
Consumer behavior
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- Premium Statistic Customer satisfaction with selected HVOD services in the U.S. 2022
- Premium Statistic Best value ad-funded and ad-free video streaming platforms in the U.S. 2022
- Premium Statistic Users likely to subscribe to ad-free and ad-supported streaming services U.S. 2021
- Premium Statistic Netflix subscribers who would keep Netflix with ads in the U.S. 2022
- Premium Statistic Likelihood of Netflix users to switch to ad-supported tier in the U.S. 2022
- Premium Statistic Non-subscribers' reactions to ad-funded tiers of Netflix & Disney+ in the U.S. 2022
- Premium Statistic Signing up for Netflix and Disney+ after launch of ad-funded tier in the U.S. 2022
- Premium Statistic Likelihood of Disney+ subscribers switching to ad-supported tier in the U.S. 2022
Consumer behavior
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Premium Statistic
Customer satisfaction with selected HVOD services in the U.S. 2022
Customer satisfaction with selected HVOD services in the U.S. 2022
Share of consumers who were satisfied with selected hybrid video-on-demand (HVOD) services in the United States as of May 2022, by tier type
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Premium Statistic
Best value ad-funded and ad-free video streaming platforms in the U.S. 2022
Best value ad-funded and ad-free video streaming platforms in the U.S. 2022
Ad-supported and ad-free versions of selected video streaming services considered to be good or excellent value among consumers in the United States as of June 2022
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Premium Statistic
Users likely to subscribe to ad-free and ad-supported streaming services U.S. 2021
Users likely to subscribe to ad-free and ad-supported streaming services U.S. 2021
Share of consumers who are very likely to continue subscription to selected ad-free and ad-supported streaming services in the United States as of December 2021
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Premium Statistic
Netflix subscribers who would keep Netflix with ads in the U.S. 2022
Netflix subscribers who would keep Netflix with ads in the U.S. 2022
Circumstances under which consumers would keep a Netflix subscription if it became ad-funded in the United States as of October 2022
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Premium Statistic
Likelihood of Netflix users to switch to ad-supported tier in the U.S. 2022
Likelihood of Netflix users to switch to ad-supported tier in the U.S. 2022
Share of current Netflix users who would likely switch to the ad-supported version in the United States from January to October 2022
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Premium Statistic
Non-subscribers' reactions to ad-funded tiers of Netflix & Disney+ in the U.S. 2022
Non-subscribers' reactions to ad-funded tiers of Netflix & Disney+ in the U.S. 2022
Reactions of Disney Plus and Netflix non-subscribers to new ad-supported tiers in the United States as of November 2022
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Premium Statistic
Signing up for Netflix and Disney+ after launch of ad-funded tier in the U.S. 2022
Signing up for Netflix and Disney+ after launch of ad-funded tier in the U.S. 2022
Likelihood of adults signing up for Netflix and Disney Plus when discounted ad-supported model becomes available in the United States as of September 2022
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Premium Statistic
Likelihood of Disney+ subscribers switching to ad-supported tier in the U.S. 2022
Likelihood of Disney+ subscribers switching to ad-supported tier in the U.S. 2022
Likelihood of Disney Plus subscribers switching to ad-supported model in the United States as of September 2022
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