Size of the global activewear market 2020 to 2027

This statistic shows the size of the activewear market worldwide from 2020 to 2026. In 2020, the size of the global sportswear market amounted to approximately 353.5 billion U.S. dollars.

Products in the activewear market

Fueling the growth of the activewear industry are fitness conscious consumers who seek appropriate gear and equipment for their physical activity. In addition to this, 64 percent of U.S. millennials and Generation Y reported that they bought athletic shoes in 2021. This is due to the rise of streetwear style, which encourages consumers to incorporate activewear into their personal style. In the United States, women’s sportswear products generate a majority of all sportswear revenue. Women‘s sportswear generated 35.57 billion U.S. dollars in 2021 more than men’s and children’s sportswear combined. This trend was forecasted to continue throughout the 2020s.

Sports and activewear industry worldwide

The United States is the largest player in the global activewear industry. By 2025, the activewear industry is expected to generate more than 95 billion U.S. dollars in the United States alone. Nike and Adidas have the highest sales revenue compared to other sportswear brands in the U.S by a large margin. The athletic footwear industry in the U.S. generated 13.6 billion U.S. dollars in 2021. Of that, Nike was the top earner.