Size of the global activewear market 2020 to 2026

This statistic shows the size of the activewear market worldwide from 2020 to 2026. In 2020, the size of the global sportswear market amounted to approximately 353.5 billion U.S. dollars.

Products in the activewear market

Fueling the growth of the activewear industry are fitness conscious consumers who seek appropriate gear and equipment for their physical activity. In addition to this, nearly 65 percent of consumers reported that they wear sportswear in their day-to-day lives. This is due to the rise of streetwear style, which encourages consumers to incorporate activewear into their personal style. In the United States, women’s sportswear products generate a majority of all sportswear revenue. Women‘s sportswear generated 39.43 billion U.S. dollars in 2020, more than men’s and children’s sportswear combined. This trend was forecasted to continue throughout the 2020s.

Sports and activewear industry worldwide

The United States is the largest player in the global activewear industry. By 2025, the industry is expected to generate more than 95 billion U.S. dollars in the United States alone. By a large margin, both Nike and Adidas have the highest sales revenue compared to other sportswear brands in the U.S. The sports footwear industry in the U.S. generated 14.7 billion in 2019. Of that, Nike held almost half of the market share.