The U.S. firm Adobe Inc. is one of the largest software companies in the world. Best known for the file format PDF, and the graphics editing solution Photoshop, the company provides a diverse line of products and services across three segments: Digital Media, Digital Experience, and Publishing and Advertising.
Adobe’s main business
Digital Media is Adobe’s largest business segment, which focuses on services and solutions that enable the creation, publication, and promotion of content. Digital Experience provides a cloud platform that allows businesses to better manage customer experience. The Publishing and Advertising segment includes the company’s diverse range of legacy products and services, such as web conferencing applications and eLearning solutions, on top of advertising and publishing offerings.
Transition to a cloud-based business model
In the 2020 fiscal year, Adobe saw record-setting net sales of over 12.8 billion U.S. dollars. Over the years, the company has been transitioning from on-premises to a subscription-based business model. Their current major products are cloud computing offerings such as the Creative Cloud, which includes the company’s flagship products such as Adobe Photoshop and Adobe Illustrator, and the Document Cloud, which contains the PDF file manager Adobe Acrobat. With these cloud offerings, Adobe now holds a 10-percent share in the enterprise software-as-a-service (SaaS) market. Through a series of acquisitions such as that of the online marketing and web analytics firm Omniture, Adobe has also ventured into the field of digital marketing. The Adobe Market Cloud is now one of the most popular marketing automation solutions, second only to Hubspot.
Adobe’s popularity makes it a target for cyber exploitation
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In the following 5 chapters, you will quickly find the 33 most important statistics relating to "Adobe Inc.".