IBM is one of the most valuable technology brands in the world, behind fellow tech giants Google, Microsoft, Apple, and more recently, Facebook. The company is also among the most valuable companies in the world, with an estimated market value of nearly 160 billion U.S. dollars in 2015 and around 80 billion U.S. dollars in annual revenue. Technology services are IBM’s biggest business earner, generating about 40 percent of IBM’s total revenue in 2015. The company’s software segment was the source of another third of overall revenues. Some of IBM’s competitors in the global enterprise software market are Microsoft, Oracle, and SAP.
IBM is responsible for some the most groundbreaking inventions in the technology industry, such as the automated teller machine (ATM), the hard disk drive (HDD), the Universal Product Code (UPC) and the dynamic random-access memory. For those and other innovations, IBM and its employees have gained recognition and acknowledgement in the form of five Nobel prizes, ten U.S. National Medals of Technology, five U.S. National Medals of Science, and six Turing Awards, one of the most prestigious computer science awards in the world. IBM also holds an extensive number of patents in the U.S., and has invested tens of billions of dollars into funding research and development. One challenge for the future will be if IBM can successfully capture a portion of the growing cloud computing industry.