Native advertising is the biggest winner in a first-quarter year-over-year comparison. According to data provided by Mediaradar, the number of advertisers flocking to this form of advertising is up 74 percent in Q1 2017. The report lists two more winners: email with an increase of 28 percent and mobile, gaining 8 percent.
The biggest decline was registered in programmatic advertising, going down 12 percent - probably due to advertisers seeking more control over where their ads are placed in the confusingly huge advertising market. Also, the overall number of advertisers placing digital ads is down by 8 percent.