Advertisers are always looking for more eyeballs and, according to the Statista Global Consumer Survey, they are still finding most of them in front of TV sets. Out of 25,000 U.S. adults surveyed, 68 percent said they had seen TV ads in the previous four weeks. Yet, digital ad formats were not far behind. 57 percent of respondents said they had seen ads on social media, followed by 47 percent who had taken note of YouTube advertising and just as many who had heard them on the radio.
Websites, apps and search engines had reached more people than billboards and other outdoor ads, according to respondents. Daily newspaper print ads were the least noticed, with only 19 percent saying they had seen them in the for weeks prior to the survey.