How Much Does it Cost to Hook You Up on Amazon Prime
By expanding its product range with the implementation of a video on demand platform, Amazon managed to bring some added value to their premium membership model known as Amazon Prime. Since the very beginning of Amazon Video, the e-commerce colossus tried to ramp up subscription numbers by offering in-house productions exclusively available on their video on demand platform.
Based on analysts’ estimates, Prime Original series account for roughly a quarter of all Prime sign-ups between late 2014 and early 2017. According to Amazon’s calculus, these subscribers eventually convert into happy shoppers after discovering the convenience of free next day delivery and other special offers for Prime members.
Junior Data Journalist
This graph shows the cost per first stream for Amazon in-house productions.
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