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Original content hours on Amazon Prime Video worldwide 2012-2019

According to the source, Amazon Prime Video launched 314 hours of original first-run content worldwide in 2019. Whilst this marks an increase from the 285 hours recorded in 2017, competitor Netflix produced over 2,500 hours in 2019 and released 371 original titles over the course of the year. The disparity between the two platforms in this regard is however more logical when taking into account that Amazon's predominant focus is retail, whereas Netflix is the SVoD market leader making its mark on Hollywood.

Number of hours of original content produced by Amazon Prime Video worldwide from 2012 to 2019

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Release date

March 2020



Survey time period

2012 to 2019

Supplementary notes

Data for years prior to 2019 come from separate reporting from a different source. Neither source provided data for 2018.

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Statistics on "Amazon Prime Video"

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