Google and Facebook Account for 69% of Mobile Ad Revenue

by
,

Facebook's late push into mobile advertising is paying off big time. A little more than a year after Facebook began serving ads to mobile users, the social network is already the second largest player in the quickly growing market. eMarketer expects Facebook to rake in 15 percent of the mobile ad total this year, trailing only Google which accounts for more than half of mobile ad revenue.

eMarketer's data shows how heavily concentrated the mobile ad market is. The Top 5 ad publishers account for three quarters of the global total and, perhaps even more impressively, Google and Facebook alone are expected to pocket 7 out of 10 dollars spent on mobile advertising this year. Facebook's strong mobile performance has helped the company to recover from the IPO disaster as it helped brush away doubts about the company's potential for growth.



Infographic: Google and Facebook Account for 69% of Mobile Ad Revenue | Statista
Enlarge
Related Infographics
  • Android
    The Difference Between iOS and Android

    This chart shows which versions of iOS / Android users of the respective platforms are currently using.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).