Smaato discovered, that the retail sector accounted for 49 percent of mobile ad expenditures in the second half of 2018, and another 23 percent was attributed to the media industry.
Share of mobile advertising spending worldwide in 2nd half 2018, by industry
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Smaato. (February 22, 2019). Share of mobile advertising spending worldwide in 2nd half 2018, by industry [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. "Share of mobile advertising spending worldwide in 2nd half 2018, by industry." Chart. February 22, 2019. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. (2019). Share of mobile advertising spending worldwide in 2nd half 2018, by industry. Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. "Share of Mobile Advertising Spending Worldwide in 2nd Half 2018, by Industry." Statista, Statista Inc., 22 Feb 2019, https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato, Share of mobile advertising spending worldwide in 2nd half 2018, by industry Statista, https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/ (last visited May 20, 2022)