Smaato discovered, that the retail sector accounted for 49 percent of mobile ad expenditures in the second half of 2018, and another 23 percent was attributed to the media industry.
Share of mobile advertising spending worldwide in 2nd half 2018, by industry
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Mobile advertising revenue in the Middle East & Africa 2016, by category
- Mobile advertising revenue in North America 2016, by format
- Brazil: internet ad investments 2019, by format
- Digital display ad spending in the UK 2018, by industry
- Mexico: digital ad spend growth 2019, by format
- Desktop ad spend in the U.S. 2014-2019, by format
- Digital ad spend in Italy 2019-2020, by channel
- Mobile display ad spend in the U.S. 2015-2020
- Global mobile ad revenue 2012-2016, by format
- North America: mobile display ad revenue 2012-2020
- Online advertising revenue (display) in Germany 2003-2015
- Ecuador: display ad spend 2012-2021
- Mobile internet ad spend in Peru 2018-2022
- Colombia: display ad spend 2017-2021, by format
- Ecuador: display ad spend 2012-2021, by format
- Industry revenue of “outdoor advertising“ in Florida 2012-2024
- Monthly net investments in mobile display advertising in Germany 2014-2015
- Ad spend per person in Brazil 2015-2021
- Number of SMS messages in Singapore 2009-2019
- Cinema advertising expenditure in Finland 2007-2016
Smaato. (February 22, 2019). Share of mobile advertising spending worldwide in 2nd half 2018, by industry [Graph]. In Statista. Retrieved February 26, 2021, from https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. "Share of mobile advertising spending worldwide in 2nd half 2018, by industry." Chart. February 22, 2019. Statista. Accessed February 26, 2021. https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. (2019). Share of mobile advertising spending worldwide in 2nd half 2018, by industry. Statista. Statista Inc.. Accessed: February 26, 2021. https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. "Share of Mobile Advertising Spending Worldwide in 2nd Half 2018, by Industry." Statista, Statista Inc., 22 Feb 2019, https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato, Share of mobile advertising spending worldwide in 2nd half 2018, by industry Statista, https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/ (last visited February 26, 2021)