Global in-app ad spend share in H2 2018, by vertical
Smaato discovered, that the retail sector accounted for 49 percent of mobile ad expenditures in the second half of 2018, and another 23 percent was attributed to the media industry.
Share of mobile advertising spending worldwide in 2nd half 2018, by industry
Source
In cooperation with
Release date
February 2019
More information
Region
Worldwide
Survey time period
H2 2018
Special properties
on Smaato Publisher Platform (SPX); broader industry metrics might vary
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Mobile search
Mobile search providers
5
- Premium Statistic U.S. market share of mobile search engines 2012-2022
- Basic Statistic Mobile share of organic search engine traffic 2019, by platform
- Basic Statistic Mobile share of U.S. organic search engine visits 2013-2021
- Basic Statistic U.S. total & mobile organic search visits 2020, by engine
- Basic Statistic Google vs. Microsoft Advertising: U.S. mobile click share 2021
Usage
8
- Premium Statistic Reach of most popular U.S. smartphone apps 2023
- Basic Statistic Leading app categories in the United States Q3 2020, by reach
- Premium Statistic First choice for performing searches in the U.S. 2018
- Premium Statistic Global Gen Z online activity reach 2018, by device
- Basic Statistic Global consumer mobile device usage for in-store product research in 2019, by country
- Premium Statistic Most popular mobile in-store shopping activities worldwide 2019
- Basic Statistic In-store mobile shopper activities worldwide 2017-2018
- Premium Statistic U.S. retailer mobile app in-store actions 2018
Local content
7
- Basic Statistic U.S. mobile and desktop local search volume 2014-2019
- Premium Statistic U.S. consumers: frequency of online local business search 2021
- Basic Statistic U.S. device preference for reading online reviews 2019
- Basic Statistic Smartphone usage for near me search in the United States 2018
- Basic Statistic Leading near me mobile retail searches among smartphone users in the U.S. 2018
- Premium Statistic Leading near me mobile search categories among U.S. smartphone users 2018
- Basic Statistic Yelp: number of unique mobile visitors 2016-2021
Mobile advertising
6
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Digital Market Outlook: search ad spending in the U.S. 2017-2026, by device
- Premium Statistic Digital Market Outlook: search ad spending change U.S. 2018-2026, by device
- Premium Statistic Location targeted mobile ad spend in the U.S. 2016-2023
- Basic Statistic Google vs. Microsoft Advertising: U.S. mobile click share 2021
- Premium Statistic Global in-app ad spend share in H2 2018, by vertical
Further related statistics
20
- Mobile advertising revenue in the Middle East & Africa 2016, by category
- Mobile advertising revenue in North America 2016, by format
- Desktop ad spend in the U.S. 2014-2019, by format
- Digital display ad spending in the UK 2018, by industry
- Mobile display ad spend in the U.S. 2015-2020
- Mobile programmatic display ad spend growth in the U.S. 2014-2019
- Mobile share of programmatic video ad spend in the U.S. 2019-2022
- Digital ad spend in Italy 2019-2020, by channel
- Mobile search advertising spending in the U.S. 2015-2020
- North America: mobile display ad revenue 2012-2020
- Monthly net investments in mobile display advertising in Germany 2014-2015
- Ad spend share in GDP in Uruguay 2005-2018
- Directory advertising spending in the U.S. from 2016 to 2021
- Ad spend share in GDP in Peru 2006-2021
- Argentina: ad spend 2016-2022
- Magazine advertising spending change in Hong Kong 2008-2015
- Most used messenger by brand in Russia 2022
- Most used messenger by brand in Finland 2022
- U.S. women's, children's, and infants' underwear and nightwear ad spend 2010-2016
- Industry revenue of “outdoor advertising“ in Georgia 2012-2024
Further Content: You might find this interesting as well
Statistics
- Mobile advertising revenue in the Middle East & Africa 2016, by category
- Mobile advertising revenue in North America 2016, by format
- Desktop ad spend in the U.S. 2014-2019, by format
- Digital display ad spending in the UK 2018, by industry
- Mobile display ad spend in the U.S. 2015-2020
- Mobile programmatic display ad spend growth in the U.S. 2014-2019
- Mobile share of programmatic video ad spend in the U.S. 2019-2022
- Digital ad spend in Italy 2019-2020, by channel
- Mobile search advertising spending in the U.S. 2015-2020
- North America: mobile display ad revenue 2012-2020
- Monthly net investments in mobile display advertising in Germany 2014-2015
- Ad spend share in GDP in Uruguay 2005-2018
- Directory advertising spending in the U.S. from 2016 to 2021
- Ad spend share in GDP in Peru 2006-2021
- Argentina: ad spend 2016-2022
- Magazine advertising spending change in Hong Kong 2008-2015
- Most used messenger by brand in Russia 2022
- Most used messenger by brand in Finland 2022
- U.S. women's, children's, and infants' underwear and nightwear ad spend 2010-2016
- Industry revenue of “outdoor advertising“ in Georgia 2012-2024
Smaato. (February 22, 2019). Share of mobile advertising spending worldwide in 2nd half 2018, by industry [Graph]. In Statista. Retrieved March 20, 2023, from https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. "Share of mobile advertising spending worldwide in 2nd half 2018, by industry." Chart. February 22, 2019. Statista. Accessed March 20, 2023. https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. (2019). Share of mobile advertising spending worldwide in 2nd half 2018, by industry. Statista. Statista Inc.. Accessed: March 20, 2023. https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. "Share of Mobile Advertising Spending Worldwide in 2nd Half 2018, by Industry." Statista, Statista Inc., 22 Feb 2019, https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato, Share of mobile advertising spending worldwide in 2nd half 2018, by industry Statista, https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/ (last visited March 20, 2023)
Share of mobile advertising spending worldwide in 2nd half 2018, by industry [Graph], Smaato, February 22, 2019. [Online]. Available: https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/