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Global in-app ad spend share in H1 2018, by app category and vertical
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Global in-app ad spend share in H1 2018, by app category and vertical
Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
The statistic presents the share of mobile advertising spending in selected app categories worldwide in the first half of 2018, broken down by industry. Smaato discovered, that 29 percent of ad ad expenditures in health and fitness apps was credited to the automotive industry, and another 29 percent was attributed to the retail sector.
Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
| Food and drink | Automotive | Media | Healthcare | Retail | Other | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| Food and drink | Automotive | Media | Healthcare | Retail | Other | |
|---|---|---|---|---|---|---|
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
| - | - | - | - | - | - | - |
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The statistic presents the share of mobile advertising spending in selected app categories worldwide in the first half of 2018, broken down by industry. Smaato discovered, that 29 percent of ad ad expenditures in health and fitness apps was credited to the automotive industry, and another 29 percent was attributed to the retail sector.
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- Show publisher information
- Release date
- September 2018
- Region
- Worldwide
- Survey time period
- H1 2018
- Special properties
- on Smaato Publisher Platform (SPX); broader industry metrics might vary
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- Worldwide
- Survey time period
- H1 2018
- Special properties
- on Smaato Publisher Platform (SPX); broader industry metrics might vary
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