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Share of mobile advertising spending worldwide in 2nd half 2018, by industry
Global in-app ad spend share in H2 2018, by vertical
Smaato discovered, that the retail sector accounted for 49 percent of mobile ad expenditures in the second half of 2018, and another 23 percent was attributed to the media industry.
Share of mobile advertising spending worldwide in 2nd half 2018, by industry
Share of ad expenditures
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Source

In cooperation with
Smaato
Release date

February 2019

Region

Worldwide

Survey time period

H2 2018

Special properties

on Smaato Publisher Platform (SPX); broader industry metrics might vary

Global in-app ad spend share in H2 2018, by vertical
Smaato discovered, that the retail sector accounted for 49 percent of mobile ad expenditures in the second half of 2018, and another 23 percent was attributed to the media industry.
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Statistics on "Mobile marketing in the U.S."
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