Smaato discovered, that the retail sector accounted for 49 percent of mobile ad expenditures in the second half of 2018, and another 23 percent was attributed to the media industry.
Global in-app ad spend share in H2 2018, by vertical
Share of mobile advertising spending worldwide in 2nd half 2018, by industry
Source
In cooperation with
Release date
February 2019
More information
Region
Worldwide
Survey time period
H2 2018
Special properties
on Smaato Publisher Platform (SPX); broader industry metrics might vary
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Smaato. (February 22, 2019). Share of mobile advertising spending worldwide in 2nd half 2018, by industry [Graph]. In Statista. Retrieved December 08, 2019, from https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. "Share of mobile advertising spending worldwide in 2nd half 2018, by industry." Chart. February 22, 2019. Statista. Accessed December 08, 2019. https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. (2019). Share of mobile advertising spending worldwide in 2nd half 2018, by industry. Statista. Statista Inc.. Accessed: December 08, 2019. https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato. "Share of Mobile Advertising Spending Worldwide in 2nd Half 2018, by Industry." Statista, Statista Inc., 22 Feb 2019, https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/
Smaato, Share of mobile advertising spending worldwide in 2nd half 2018, by industry Statista, https://www.statista.com/statistics/232397/global-mobile-advertising-expenditure-by-category/ (last visited December 08, 2019)