Freemium is the No.1 Pricing Strategy in Most App Categories

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For any app developer trying to earn money with its own apps, the pricing strategy is one of the key decisions to make. According to data published by Distimo, the best bet for developers is a freemium model. In seven of the Apple App Store's 10 largest categories, the majority of revenue comes from in-app purchases in free apps.


This chart breaks down the revenue of each of the App Store's 10 primary categories, between freemium apps with in-app purchases, paid apps and paid apps with in-app purchases.


Infographic: Freemium is the No.1 Pricing Strategy in Most App Categories | Statista
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