Freemium is the No.1 Pricing Strategy in Most App Categories

For any app developer trying to earn money with its own apps, the pricing strategy is one of the key decisions to make. According to data published by Distimo, the best bet for developers is a freemium model. In seven of the Apple App Store's 10 largest categories, the majority of revenue comes from in-app purchases in free apps.

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This chart breaks down the revenue of each of the App Store's 10 primary categories, between freemium apps with in-app purchases, paid apps and paid apps with in-app purchases.

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Kategorien im App Store nach Anzahl der Apps in den USA im Februar 2023

Prognose der Ausgaben im Apple App Store für Apps und Spiele weltweit bis 2026

Anteil der Apps im App Store nach Kategorien in den USA im Januar 2023

Anzahl der verfügbaren Apps in den Top App-Stores 2022

Downloads von Uber über den Apple App Store in Deutschland bis November 2021

Downloads von Lime über den Apple App Store weltweit bis Dezember 2021

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Freemium is the No.1 Pricing Strategy in Most App Categories

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