Freemium is the No.1 Pricing Strategy in Most App Categories
For any app developer trying to earn money with its own apps, the pricing strategy is one of the key decisions to make. According to data published by Distimo, the best bet for developers is a freemium model. In seven of the Apple App Store's 10 largest categories, the majority of revenue comes from in-app purchases in free apps.
- Number of available apps in the Apple App Store 2008-2017Number of available apps in the Apple App Store 2008-2017
- Most popular Apple App Store categories 2016Most popular Apple App Store categories 2016
- Global in-app advertising and app store revenues 2015 & 2020Global in-app advertising and app store revenues 2015 & 2020
- Most popular product brands on Facebook 2017Most popular product brands on Facebook 2017
- Google: global annual revenue 2002-2016Google: global annual revenue 2002-2016
- Number of monthly active WhatsApp users as of 2013-2017Number of monthly active WhatsApp users as of 2013-2017
- Facebook: number of monthly active users worldwide 2008-2016Facebook: number of monthly active users worldwide 2008-2016
- Facebook: number of daily active users worldwide 2011-2016Facebook: number of daily active users worldwide 2011-2016
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