Google is pulling the plug on its tablet hardware ambitions, cancelling two upcoming tablet devices and reassigning those working on them to other projects. Following two independent reports of Google’s decision
to focus on Pixelbook laptops going forward, the company’s Senior Vice President of Devices & Services Rick Osterloh confirmed the rumors on Twitter
. “Google's HARDWARE team will be solely focused on building laptops moving forward”, Osterloh wrote, not without emphasizing that “Android & Chrome OS teams are 100% committed for the long-run on working with our partners on tablets for all segments of the market”.
Apart from the fact that makers of Android tablets will feel reassured by Google’s commitment to tablets on the software side, the industry will likely be unfazed by the news of Google’s exit on the hardware front. The search giant has never played a major role in the tablet market
, which has been dominated by Apple and the iPad for years now. As the following chart, based on data from Strategy Analytics
, shows, Apple extended its market share to 27.1 percent in the first quarter of 2019, way ahead of Samsung (13.1 percent), Huawei (9.6 percent), Amazon (8.3 percent) and Lenovo (4.2 percent).