TVs, PCs, smartphones, tablets - never before have screens played such a prominent role
in people's lives as they do today. A typical day for many people looks like this: checking email on a smartphone after getting up, reading the news on a tablet while commuting to work, then working on a computer for 8 to 10 hours before getting back home and watching TV.
We are literally surrounded by screens and people are very aware of that fact. According to a survey conducted by Ipsos
among more than 16,000 consumers from 20 countries, 60% of consumers feel like they are constantly looking at screen these days.