People Spend More Time Looking at Screens Than Ever
Americans spent more time than ever before looking at all kinds of screens. According to Nielsen's latest Cross-Platform Report, U.S. consumers spent an average of 270 hours per month watching TV or using smartphones, PCs and other devices in the first quarter of 2014.
Smartphone usage has seen the biggest increase since last year's first quarter, with people now spending 7 hours more per month using apps or browsing on their mobile phones. The only two categories that saw a slight decrease are live TV and Blu-Ray / DVD playback. Despite the small decrease in usage, live TV still accounts for the lion's share of people's screen time. On average, Americans spent 160 hours a month watching traditional TV in Q1.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!