Clubhouse brand profile in Germany 2022
When it comes to social media users, brand awareness of Clubhouse is at 22% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Clubhouse in Germany?
In total, 3% of German social media users say they like Clubhouse. However, in actuality, among the 22% of German respondents who know Clubhouse, 14% of people like the brand.
What is the usage share of Clubhouse in Germany?
All in all, 2% of social media users in Germany use Clubhouse. That means, of the 22% who know the brand, 9% use them.
How loyal are the users of Clubhouse?
Around 1% of social media users in Germany say they are likely to use Clubhouse again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Clubhouse in Germany?
In May 2022, about 2% of German social media users had heard about Clubhouse in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Clubhouse in Germany.
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