Most-followed beauty brands on Twitter 2018

Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)

by J. Clement, last edited Nov 27, 2018
Most-followed beauty brands on Twitter 2018 This statistic gives information on the most popular beauty brands on Twitter, ranked by number of followers on the social network. As of July 2018, cosmetics brand MAC was ranked first with 1.49 million Twitter followers. Tarte Cosmetics was ranked fifth with 768,056 followers.
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Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)

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Brand fans in 1,000s
MACcosmetics1,493.01
Urban Decay1,223.79
NYX Cosmetics1,022.79
Benefit Cosmetics US950.53
Tarte Cosmetics768.06
Maybelline New York674.21
Smashbox Cosmetics657.29
Make Up for Ever652.55
Covergirl629.78
Bobbi Brown Cosmetics608.05
Brand fans in 1,000s
MACcosmetics1,493.01
Urban Decay1,223.79
NYX Cosmetics1,022.79
Benefit Cosmetics US950.53
Tarte Cosmetics768.06
Maybelline New York674.21
Smashbox Cosmetics657.29
Make Up for Ever652.55
Covergirl629.78
Bobbi Brown Cosmetics608.05
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by J. Clement, last edited Nov 27, 2018
This statistic gives information on the most popular beauty brands on Twitter, ranked by number of followers on the social network. As of July 2018, cosmetics brand MAC was ranked first with 1.49 million Twitter followers. Tarte Cosmetics was ranked fifth with 768,056 followers.
Show more
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