Most-followed beauty brands on Twitter 2018

This statistic gives information on the most popular beauty brands on Twitter, ranked by number of followers on the social network. As of July 2018, cosmetics brand MAC was ranked first with 1.49 million Twitter followers. Tarte Cosmetics was ranked fifth with 768,056 followers.

Leading beauty and cosmetics brands on Twitter as of July 2018, by followers

Brand fans in 1,000s
Urban Decay1,223.79
NYX Cosmetics1,022.79
Benefit Cosmetics US950.53
Tarte Cosmetics768.06
Maybelline New York674.21
Smashbox Cosmetics657.29
Make Up for Ever652.55
Bobbi Brown Cosmetics608.05
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Release date

July 2018



Survey time period

July 2018

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