Leading beauty and cosmetics brands on Twitter as of January 2017, by followers (in 1,000s)

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Brand fans in 1,000s
MACcosmetics1,325.19
Urban Decay979.92
Benefit Cosmetics US779.75
NYX Cosmetics743.08
Covergirl607.47
Maybelline New York592.89
Bobbi Brown Cosmetics544.03
Smashbox Cosmetics516.79
Make Up for Ever515.61
Tarte Cosmetics463.21
© Statista 2017

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About This Statistic

This statistic gives information on the most popular beauty brands on Twitter, ranked by number of followers on the social network. As of January, cosmetics brand MAC was ranked first with 1.3 million Twitter followers. Covergirl was ranked fifth with 607,474 followers.

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