Leading beauty and cosmetics brands on Twitter as of January 2018, by followers (in 1,000s)

Most-followed beauty brands on Twitter 2018 This statistic gives information on the most popular beauty brands on Twitter, ranked by number of followers on the social network. As of January 2018, cosmetics brand MAC was ranked first with 1.46 million Twitter followers. Tarte Cosmetics was ranked fifth with 679,430 followers.
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Brand fans in 1,000s
MACcosmetics1,462.84
Urban Decay1,183.12
NYX Cosmetics952.49
Benefit Cosmetics US915.18
Tarte Cosmetics679.43
Maybelline New York655.41
Covergirl643.28
Smashbox Cosmetics624.2
Make Up for Ever621.85
Bobbi Brown Cosmetics602.99
Brand fans in 1,000s
MACcosmetics1,462.84
Urban Decay1,183.12
NYX Cosmetics952.49
Benefit Cosmetics US915.18
Tarte Cosmetics679.43
Maybelline New York655.41
Covergirl643.28
Smashbox Cosmetics624.2
Make Up for Ever621.85
Bobbi Brown Cosmetics602.99

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Description Source More information
This statistic gives information on the most popular beauty brands on Twitter, ranked by number of followers on the social network. As of January 2018, cosmetics brand MAC was ranked first with 1.46 million Twitter followers. Tarte Cosmetics was ranked fifth with 679,430 followers.
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Release date
January 2018
Region
Worldwide
Survey time period
January 2018

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