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Out-of-home advertising expenditure in Poland 2017-2025

Out-of-home advertising expenditure between 2017 and 2025

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Supplementary notes

Data provided by Statista Market Outlook are estimates
The Out-of-Home (OOH) Advertising segment includes all ad revenue generated by out-of-home media. Out-of-home or outdoor advertising refers to all advertising in public areas.

The OOH market includes all ad spending on large formats (billboards), street furniture (bus shelters), transit & transportation (buses and commuter rail displays), and others (e.g., place-based media).

The market is broken down into two segments: the Traditional OOH market and the Digital OOH market.

All figures refer to net values. Production costs, agency commissions, and discounts are excluded.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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Statistics on " Advertising in Poland "

Statistics on Advertising in Poland

Overview

6

Brands and products

5

Print advertising

8

Radio advertising

8

Television advertising

6

Digital advertising

6

Social media advertising

7

Out-of-home advertising

8

Further related statistics

15
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