Poland: out-of-home advertising ad spending 2020-2029

The ad spending in the 'Out-of-Home Advertising' segment of the advertising market in Poland was forecast to continuously increase between 2024 and 2029 by in total 21 million U.S. dollars (+12.51 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 188.82 million U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'Out-of-Home Advertising' segment of the advertising market was continuously increasing over the past years.

Find more in-depth information regarding the ad spending concerning the digital video advertising segment of the advertising market in Poland and the ad spending concerning the print advertising segment of the advertising market in Poland.

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Ad spending of the out-of-home advertising market in Poland from 2020 to 2029 (in million U.S. dollars)

Characteristic	Ad spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Out-of-Home (OOH) Advertising refers to any advertising in public areas. OOH Advertising includes all ad spending on large formats (e.g., billboards), street furniture (e.g., bus shelters), transit and transportation (e.g., bus and commuter rail displays), and place-based media (e.g., traditional ambient media at the point of sale). Out-of-Home Advertising is divided into two markets: Traditional OOH Advertising and Digital OOH Advertising.

Structure:

The Traditional Out-of-Home Advertising market refers to all revenues from advertising in traditional (physical) out-of-home media. The content in this market only refers to non-digital revenues.
Digital Out-of-Home Advertising refers to all revenues generated from internet-connected out-of-home advertisements. The content in this market only refers to digital revenues.

Additional information:
Out-of-Home (OOH) Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional Out-of-Home (OOH) Advertising and Digital Out-of-Home (DOOH) Advertising can be found on the respective pages. Key players in Out-of-Home Advertising include JCDecaux, Ströer, Focus Media Information, Hakuhodo, Dentsu, Clear Channel Outdoor, and APG SGA. For more information on the data displayed, use the info button right next to the boxes.

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