Poland: digital video advertising ad spending 2020-2029

The ad spending in the 'Digital Video Advertising' segment of the advertising market in Poland was forecast to continuously increase between 2024 and 2029 by in total 100.1 million U.S. dollars (+24.93 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 501.67 million U.S. dollars and therefore a new peak in 2029. Notably, the ad spending of the 'Digital Video Advertising' segment of the advertising market was continuously increasing over the past years.

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Ad spending of the digital video advertising market in Poland from 2020 to 2029 (in million U.S. dollars)

Characteristic	Expenditure in million USD
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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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