Nuki brand profile in Germany 2022
When it comes to smart home users, brand awareness of Nuki is at 19% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nuki in Germany?
In total, 3% of German smart home users say they like Nuki. However, in actuality, among the 19% of German respondents who know Nuki, 16% of people like the brand.
What is the usage share of Nuki in Germany?
All in all, 3% of smart home users in Germany use Nuki. That means, of the 19% who know the brand, 16% use them.
How loyal are the users of Nuki?
Around 1% of smart home users in Germany say they are likely to use Nuki again. Set in relation to the 3% usage share of the brand, this means that 33% of their users show loyalty to the brand.
What's the buzz around Nuki in Germany?
In August 2022, about 3% of German smart home users had heard about Nuki in the media, on social media, or in advertising over the past three months. Of the 19% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Nuki in Germany.
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