iRobot brand profile in Germany 2022
When it comes to smart home users, brand awareness of iRobot is at 53% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iRobot in Germany?
In total, 17% of German smart home users say they like iRobot. However, in actuality, among the 53% of German respondents who know iRobot, 32% of people like the brand.
What is the usage share of iRobot in Germany?
All in all, 9% of smart home users in Germany use iRobot. That means, of the 53% who know the brand, 17% use them.
How loyal are the users of iRobot?
Around 6% of smart home users in Germany say they are likely to use iRobot again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around iRobot in Germany?
In August 2022, about 12% of German smart home users had heard about iRobot in the media, on social media, or in advertising over the past three months. Of the 53% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around iRobot in Germany.
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