LG brand profile in Germany 2022
When it comes to smart home users, brand awareness of LG is at 92% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is LG in Germany?
In total, 37% of German smart home users say they like LG. However, in actuality, among the 92% of German respondents who know LG, 40% of people like the brand.
What is the usage share of LG in Germany?
All in all, 23% of smart home users in Germany use LG. That means, of the 92% who know the brand, 25% use them.
How loyal are the users of LG?
Around 17% of smart home users in Germany say they are likely to use LG again. Set in relation to the 23% usage share of the brand, this means that 74% of their users show loyalty to the brand.
What's the buzz around LG in Germany?
In August 2022, about 24% of German smart home users had heard about LG in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around LG in Germany.
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