Dyson brand profile in Germany 2022
When it comes to smart home users, brand awareness of Dyson is at 79% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dyson in Germany?
In total, 36% of German smart home users say they like Dyson. However, in actuality, among the 79% of German respondents who know Dyson, 46% of people like the brand.
What is the usage share of Dyson in Germany?
All in all, 22% of smart home users in Germany use Dyson. That means, of the 79% who know the brand, 28% use them.
How loyal are the users of Dyson?
Around 18% of smart home users in Germany say they are likely to use Dyson again. Set in relation to the 22% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around Dyson in Germany?
In August 2022, about 36% of German smart home users had heard about Dyson in the media, on social media, or in advertising over the past three months. Of the 79% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around Dyson in Germany.
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