Neato brand profile in Germany 2022
When it comes to smart home users, brand awareness of Neato is at 15% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Neato in Germany?
In total, 3% of German smart home users say they like Neato. However, in actuality, among the 15% of German respondents who know Neato, 20% of people like the brand.
What is the usage share of Neato in Germany?
All in all, 2% of smart home users in Germany use Neato. That means, of the 15% who know the brand, 13% use them.
How loyal are the users of Neato?
Around 1% of smart home users in Germany say they are likely to use Neato again. Set in relation to the 2% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Neato in Germany?
In August 2022, about 2% of German smart home users had heard about Neato in the media, on social media, or in advertising over the past three months. Of the 15% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around Neato in Germany.
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