Rotary brand profile in the UK 2022
When it comes to watches users, brand awareness of Rotary is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rotary in the UK?
In total, 17% of UK watches users say they like Rotary. However, in actuality, among the 72% of UK respondents who know Rotary, 24% of people like the brand.
What is the usage share of Rotary in the UK?
All in all, 8% of watches users in the UK use Rotary. That means, of the 72% who know the brand, 11% use them.
How loyal are the owners of Rotary?
Around 5% of watches users in the UK say they are likely to use Rotary again. Set in relation to the 8% usage share of the brand, this means that 62% of their owners show loyalty to the brand.
What's the buzz around Rotary in the UK?
In September 2022, about 5% of UK watches users had heard about Rotary in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Rotary in the UK.
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