Timex brand profile in the UK 2022
When it comes to watches users, brand awareness of Timex is at 70% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Timex in the UK?
In total, 15% of UK watches users say they like Timex. However, in actuality, among the 70% of UK respondents who know Timex, 21% of people like the brand.
What is the usage share of Timex in the UK?
All in all, 9% of watches users in the UK use Timex. That means, of the 70% who know the brand, 13% use them.
How loyal are the owners of Timex?
Around 5% of watches users in the UK say they are likely to use Timex again. Set in relation to the 9% usage share of the brand, this means that 56% of their owners show loyalty to the brand.
What's the buzz around Timex in the UK?
In September 2022, about 3% of UK watches users had heard about Timex in the media, on social media, or in advertising over the past three months. Of the 70% who know the brand, that's 4%, meaning at the time of the survey there's little to no buzz around Timex in the UK.
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