Tissot brand profile in the UK 2022
When it comes to watches users, brand awareness of Tissot is at 60% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tissot in the UK?
In total, 14% of UK watches users say they like Tissot. However, in actuality, among the 60% of UK respondents who know Tissot, 23% of people like the brand.
What is the usage share of Tissot in the UK?
All in all, 7% of watches users in the UK use Tissot. That means, of the 60% who know the brand, 12% use them.
How loyal are the owners of Tissot?
Around 5% of watches users in the UK say they are likely to use Tissot again. Set in relation to the 7% usage share of the brand, this means that 71% of their owners show loyalty to the brand.
What's the buzz around Tissot in the UK?
In September 2022, about 3% of UK watches users had heard about Tissot in the media, on social media, or in advertising over the past three months. Of the 60% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around Tissot in the UK.
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