Dolce & Gabbana brand profile in Germany 2022
When it comes to luxury fashion users, brand awareness of Dolce & Gabbana is at 86% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dolce & Gabbana in Germany?
In total, 36% of German luxury fashion users say they like Dolce & Gabbana. However, in actuality, among the 86% of German respondents who know Dolce & Gabbana, 42% of people like the brand.
What is the usage share of Dolce & Gabbana in Germany?
All in all, 23% of luxury fashion users in Germany use Dolce & Gabbana. That means, of the 86% who know the brand, 27% use them.
How loyal are the owners of Dolce & Gabbana?
Around 15% of luxury fashion users in Germany say they are likely to use Dolce & Gabbana again. Set in relation to the 23% usage share of the brand, this means that 65% of their owners show loyalty to the brand.
What's the buzz around Dolce & Gabbana in Germany?
In September 2022, about 23% of German luxury fashion users had heard about Dolce & Gabbana in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Dolce & Gabbana in Germany.
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