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Favorite beer brands of U.S. beer drinkers 2017

When it comes to most commonly consumed beers in the U.S., there is not one as popular as Heineken. Owned by the Dutch company Heineken N.V. – headquartered in Amsterdam – the alcoholic beverage is a fan favorite in the United States with a share of 39% amongst U.S. respondents at the age of 21 and older enjoying this particular beer on a regular base.

Second ranks an American beer brand: Bud Light is consumed by 36% of the American consumers. It is also the top selling domestic beer brand in the United States with US$2 billion worth of sales in 2017. One reason why a light beer brand experiences such a staggering success could be that, as compared to regular beer, this one contains reduced number of calories as well as lower alcohol content and thus appears a little healthier than regular beer.

Breweries in the United States
From 2012 to 2018, the number of breweries more than tripled in the United States. This might have something to do with the increasing popularity of craft beer in the U.S. as seen by expanding sales figures between 2011 and 2018. Thus, it is hardly surprising that position five within the ranking of the U.S.’ favorite beers is taken by a craft beer, namely Blue Moon.

Which of the following beer brands do you usually drink personally?

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Number of respondents

537 respondents

Age group

21 years and older

Special properties

respondents that drink beer at least once a month and know at least one brand by name

Supplementary notes

Multiple answers were possible.

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Statistics on "Beer brands: Heineken"

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