Revenue of Heineken worldwide by operating segment 2021

Heineken's operating segment in Europe generated approximately 9.5 billion euros in revenues in 2021. Total company revenue worldwide amounted to just under 20 billion euros that year.

Heineken N.V.

Heineken N.V. is responsible for the widely recognized beer brand known as Heineken, which in 2018, generated about 800 million U.S. dollars of sales in the United States. With a total of over 300 beer brands, a presence in over 190 countries, and over 84,000 employees worldwide, Heineken N.V. is one of the largest breweries in the world. In 2020, most of these employees were based in the Americas and certain parts of Europe.

Best beer brand by Buzz Score

With a buzz index score of roughly eight and a half in 2018, Heineken was a well-perceived beer brand among consumers in the United States. The Dutch brand ranked fourth that year. With a buzz score of about ten each, Samuel Adams and Corona were the best perceived beer brands of 2018.