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Heineken USA: Strongbow & Newcastle ad spend 2014-2015
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Heineken USA: Strongbow & Newcastle ad spend 2014-2015
Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars)
The timeline shows advertising spending of Heineken USA on selected brands in the United States in 2014 and 2015. The brewing company invested 12.3 million U.S. dollars in advertising its Strongbow brand in the United States in 2015.
Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars)
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Description
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More information
The timeline shows advertising spending of Heineken USA on selected brands in the United States in 2014 and 2015. The brewing company invested 12.3 million U.S. dollars in advertising its Strongbow brand in the United States in 2015.
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- Release date
- June 2016
- Region
- United States
- Survey time period
- 2014 and 2015
- Special properties
- measured media
- Supplementary notes
- Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- Show publisher information
- Release date
- June 2016
More information
- Region
- United States
- Survey time period
- 2014 and 2015
- Special properties
- measured media
- Supplementary notes
- Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Beer brands: Heineken
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Statistics on "Beer brands: Heineken"
- Overview
The most important statistics
- Brand value of leading beer brands worldwide in 2018 (in million U.S. dollars)Most valued beer brands worldwide 2018
- Sales of the leading beer companies worldwide in 2018 (in billion U.S. dollars)Sales of the leading beer companies worldwide 2018
- Leading beverage companies worldwide in 2017, based on sales (in million U.S. dollars)Global beverage market: leading companies 2017, based on sales
- Global market share of the leading beer companies in 2016, based on volume salesGlobal market share of the leading beer companies 2016, based on volume sales
- Most valuable Dutch brands in 2018, by brand value (in million U.S. dollars)Leading Dutch brands based on brand value 2018
- Market share of the leading imported beer brands in the United States in 2017Imported beer: market share of leading brands in the U.S. 2017
- Key figures
The most important statistics
- Net cash flow of Heineken from 2012 to 2018 (in million euros)Heineken's net cash flow 2012-2018
- Heineken's EBITDA (beia) worldwide from 2010 to 2018 (in million euros)EBITDA (beia) of Heineken worldwide 2010-2018
- Equity ratio of Heineken worldwide from 2005 to 2015Heineken's equity ratio worldwide 2005-2015
- Heineken revenue worldwide in 2018, by region (in million euros)Revenue of Heineken worldwide by region 2018
- Beer volume sales of Heineken worldwide in 2015, by region (in million hectoliters)Beer volume sales of Heineken worldwide 2015, by region
- Number of Heineken employees worldwide in 2014 and 2018, by regionWorkforce of Heineken by region 2014-2018
- Beer brands sales
The most important statistics
- Leading beer brands in the United States in 2015, based on off-premise sales (in million U.S. dollars)Leading beer brands in the U.S. based on off-premise sales 2015
- Sales of the leading imported beer brands of the United States in 2018 (in million U.S. dollars)U.S. beer market: leading imported beer brands 2018, based on sales
- Market share of the leading imported beer brands in the United States in 2017Imported beer: market share of leading brands in the U.S. 2017
- Supermarket sales of the leading beer companies in the United States in 2016 (in million U.S. dollars)*Dollar sales of the leading beer companies in U.S. supermarkets 2016
- Dollar sales share of the leading beer companies in U.S. supermarkets in 2016*Dollar sales share of the leading beer companies in U.S. supermarkets 2016
- Beer sales of Modelo Especial and Heineken in the United States in 2015 (in million U.S. dollars)*U.S. beer sales of Modelo Especial and Heineken 2015
- Beer sales growth of Modelo Especial, Corona and Heineken in the United States in 2015*U.S. beer sales growth of Modelo Especial, Corona and Heineken 2015
- Advertising expenditures
The most important statistics
- Advertising spending of selected beer manufacturers in the United States in 2017 (in million U.S. dollars)Ad spend of selected beer manufacturers in the U.S. 2017
- Heineken advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)Heineken: ad spend in the U.S. 2012-2017
- Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars)Heineken USA: Strongbow & Newcastle ad spend 2014-2015
- Consumer behavior
The most important statistics
- Which of the following beer brands do you know (at least by name)?Brand awareness for beer brands among consumers in the U.S. 2017
- Which of the following beer brands do you usually drink personally?Favorite beer brands of U.S. beer drinkers 2017
- Best perceived beer brands among consumers in the United States in 2018, by Buzz ScoreBest perceived beer brands among consumers in the U.S. 2018, by Buzz Score
- United States: Brand preferences for light beer from October 2017 to January 2018, by regionLight beer brand preference in the U.S. from October 2017 to January 2018, by region
- United States: Brand preferences for light beer in 2016, by ethnic backgroundLight beer brand preferences in the U.S. in 2016, by ethnicity
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Statistics on "Beer brands: Heineken"
- Brand value of leading beer brands worldwide in 2018 (in million U.S. dollars)
- Sales of the leading beer companies worldwide in 2018 (in billion U.S. dollars)
- Leading beverage companies worldwide in 2017, based on sales (in million U.S. dollars)
- Global market share of the leading beer companies in 2016, based on volume sales
- Most valuable Dutch brands in 2018, by brand value (in million U.S. dollars)
- Market share of the leading imported beer brands in the United States in 2017
- Net cash flow of Heineken from 2012 to 2018 (in million euros)
- Heineken's EBITDA (beia) worldwide from 2010 to 2018 (in million euros)
- Equity ratio of Heineken worldwide from 2005 to 2015
- Heineken revenue worldwide in 2018, by region (in million euros)
- Beer volume sales of Heineken worldwide in 2015, by region (in million hectoliters)
- Number of Heineken employees worldwide in 2014 and 2018, by region
- Leading beer brands in the United States in 2015, based on off-premise sales (in million U.S. dollars)
- Sales of the leading imported beer brands of the United States in 2018 (in million U.S. dollars)
- Supermarket sales of the leading beer companies in the United States in 2016 (in million U.S. dollars)*
- Dollar sales share of the leading beer companies in U.S. supermarkets in 2016*
- Beer sales of Modelo Especial and Heineken in the United States in 2015 (in million U.S. dollars)*
- Beer sales growth of Modelo Especial, Corona and Heineken in the United States in 2015*
- Advertising spending of selected beer manufacturers in the United States in 2017 (in million U.S. dollars)
- Heineken advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
- Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars)
- Which of the following beer brands do you know (at least by name)?
- Which of the following beer brands do you usually drink personally?
- Best perceived beer brands among consumers in the United States in 2018, by Buzz Score
- United States: Brand preferences for light beer from October 2017 to January 2018, by region
- United States: Brand preferences for light beer in 2016, by ethnic background
- Beer industry advertising spending in Brazil from 2014 to 2016 (in billion Brazilian reals)
- Advertising spending of Compañía Cervecerías Unidas (CCU) from 2015 to 2018 (in billion Chilean pesos)
- Advertising spending of Ambev in Brazil from 2014 to 2016 (in billion Brazilian reals)
- Advertising spending of Cervejaria Petrópolis in Brazil from 2014 to 2016 (in million Brazilian reals)
- Advertising spending on beer per hectoliter consumed in Germany from 1994 to 2014 (in euros)
- Anheuser-Busch InBev advertising spending on Shock Top in the United States in 2015 and 2016 (in million U.S. dollars)
- Constellation Brands' advertising spending on Modelo Especial and Negra Modelo in the United States in 2015 (in thousand U.S. dollars)
- Constellation Brands' advertising spending on Corona Extra and Corona Light in the United States from January to November 2013 (in million U.S. dollars)
- Hispanic advertising spending on selected beer brands in the United States in 2012 (in thousand U.S. dollars)
- SABMiller (MillerCoors)'s advertising spending in the United States from 2009 to 2015 (in million U.S. dollars)
- Outdoor advertising expenditure of charities in the United Kingdom (UK) from 2007 to 2016 (in 1,000 GBP)
- Companies with the highest increase or decrease in their newspaper advertising expenditure in Germany from January to August 2014 (in million euros)
- AT&T's business-to-business advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)
- Share of online advertising market in China from 2008 to 2012, by charging model
- Advertising expenditure in Ireland from 2007 to 2016 (in million U.S. dollars)
- Advertising expenditure growth in New Zealand from 2008 to 2015, by medium
- Magazine sales volume in Canada from 2009 to 2013 (in millions)
- Television advertising expenditure in Israel from 2008 to 2015 (in million U.S. dollars)
- Share of electronic media advertising expenditure in Finland from 2014 to 2017, by type
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