The timeline shows advertising spending of Heineken USA on selected brands in the United States in 2014 and 2015. The brewing company invested 12.3 million U.S. dollars in advertising its Strongbow brand in the United States in 2015.
Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015
(in thousand U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Not included are unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Advertising Age. (June 27, 2016). Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars) [Graph]. In Statista. Retrieved May 28, 2022, from https://www.statista.com/statistics/593175/heineken-brand-ad-spend-usa/
Advertising Age. "Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars)." Chart. June 27, 2016. Statista. Accessed May 28, 2022. https://www.statista.com/statistics/593175/heineken-brand-ad-spend-usa/
Advertising Age. (2016). Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars). Statista. Statista Inc.. Accessed: May 28, 2022. https://www.statista.com/statistics/593175/heineken-brand-ad-spend-usa/
Advertising Age. "Heineken Usa Advertising Spending on Strongbow and Newcastle in The United States in 2014 and 2015 (in Thousand U.S. Dollars)." Statista, Statista Inc., 27 Jun 2016, https://www.statista.com/statistics/593175/heineken-brand-ad-spend-usa/
Advertising Age, Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars) Statista, https://www.statista.com/statistics/593175/heineken-brand-ad-spend-usa/ (last visited May 28, 2022)
