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Leading Dutch brands based on brand value 2020

One of the most famous Dutch companies worldwide, Shell tops of 2020 ranking of most valuable brands from the Netherlands, before KPMG and ING Group. With a brand value of over 42 billion euros, Shell was worth more than the two runners-up combined. In 2019, Shell had a global revenue of roughly 345 billion euros.

 Shell’s worldwide media perception 

  According to Adwired, which measures how brands are discussed in the media, Shell was particularly well-known internationally for its innovation, quality and utility (13.7, 12.9 and 11.4 percent of Shell’s worldwide media perception respectively). By comparison, Shell scored only 0.8 percent on well-being.

KPMG and ING in the media

KPMG, the second most valuable Dutch brand, scored high on innovation and quality as well, with 9.5 and 10.3 percent of the total media perception. KMPG’s score on well-being however was even lower than Shell’s, at 0.4 percent. ING did not score particularly high on well-being either (0.7 percent) but received a particularly positive press on performance (23.3 percent). Like Shell and KPMG, ING too was perceived internationally as innovative and delivering quality products, with scores of 12.1 and 9.6 percent here.

Most valuable Dutch brands in 2020, by brand value

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Release date

June 2020



Survey time period


Supplementary notes

The publication date stated is the date of access.

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Statistics on "Beer brands: Heineken"

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