Leading Dutch brands based on brand value 2018
Most valuable Dutch brands in 2018, by brand value (in million U.S. dollars)
One of the most famous Dutch companies worldwide, Shell tops of 2018 ranking of most valuable brands from the Netherlands, before KPMG and ING Group. With a brand value of nearly 40 billion euros, Shell was worth more than the two runners-up combined. That year, Shell had a global revenue of roughly 388 billion euros.
Shell’s worldwide media perception
According to Adwired, which measures how brands are discussed in the media, Shell was particularly well-known internationally for its innovation, quality and utility (13.7, 12.9 and 11.4 percent of Shell’s worldwide media perception respectively). By comparison, Shell scored only 0.8 percent on well-being.
KPMG and ING in the media
KPMG, the second most valuable Dutch brand, scored high on innovation and quality as well, with 9.5 and 10.3 percent of the total media perception. KMPG’s score on well-being however was even lower than Shell’s, at 0.4 percent. ING did not score particularly high on well-being either (0.7 percent) but received a particularly positive press on performance (23.3 percent). Like Shell and KPMG, ING too was perceived internationally as innovative and delivering quality products, with scores of 12.1 and 9.6 percent here.
Most valuable Dutch brands in 2018, by brand value (in million U.S. dollars)
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| Brand | Brand value in million U.S. dollars |
|---|---|
| Shell | 39,423 |
| KPMG | 12,475 |
| ING (Group) | 9,785 |
| Philips | 8,813 |
| Heineken | 6,090 |
| Rabobank | 5,751 |
| Randstad | 4,804 |
| Unilever | 4,354 |
| ABN Amro | 3,739 |
| KPN | 3,134 |
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