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Leading Dutch brands based on brand value 2019
Leading Dutch brands based on brand value 2019
Most valuable Dutch brands in 2019, by brand value (in million U.S. dollars)

Shell’s worldwide media perception
According to Adwired, which measures how brands are discussed in the media, Shell was particularly well-known internationally for its innovation, quality and utility (13.7, 12.9 and 11.4 percent of Shell’s worldwide media perception respectively). By comparison, Shell scored only 0.8 percent on well-being.
KPMG and ING in the media
KPMG, the second most valuable Dutch brand, scored high on innovation and quality as well, with 9.5 and 10.3 percent of the total media perception. KMPG’s score on well-being however was even lower than Shell’s, at 0.4 percent. ING did not score particularly high on well-being either (0.7 percent) but received a particularly positive press on performance (23.3 percent). Like Shell and KPMG, ING too was perceived internationally as innovative and delivering quality products, with scores of 12.1 and 9.6 percent here.
Most valuable Dutch brands in 2019, by brand value (in million U.S. dollars)
Brand | Brand value in million U.S. dollars |
---|---|
Shell | 42,295 |
KPMG | 12,973 |
ING (Group) | 11,364 |
Rabobank | 8,270 |
Philips | 8,197 |
Heineken | 6,766 |
ABN AMRO | 4,594 |
Randstad | 4,304 |
Unilever | 4,157 |
Spar | 3,891 |
Brand | Brand value in million U.S. dollars |
---|---|
Shell | 42,295 |
KPMG | 12,973 |
ING (Group) | 11,364 |
Rabobank | 8,270 |
Philips | 8,197 |
Heineken | 6,766 |
ABN AMRO | 4,594 |
Randstad | 4,304 |
Unilever | 4,157 |
Spar | 3,891 |
© Statista 2019
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Shell’s worldwide media perception
According to Adwired, which measures how brands are discussed in the media, Shell was particularly well-known internationally for its innovation, quality and utility (13.7, 12.9 and 11.4 percent of Shell’s worldwide media perception respectively). By comparison, Shell scored only 0.8 percent on well-being.
KPMG and ING in the media
KPMG, the second most valuable Dutch brand, scored high on innovation and quality as well, with 9.5 and 10.3 percent of the total media perception. KMPG’s score on well-being however was even lower than Shell’s, at 0.4 percent. ING did not score particularly high on well-being either (0.7 percent) but received a particularly positive press on performance (23.3 percent). Like Shell and KPMG, ING too was perceived internationally as innovative and delivering quality products, with scores of 12.1 and 9.6 percent here.
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- Show publisher information
- Release date
- August 2019
- Region
- Netherlands
- Survey time period
- 2019
- Supplementary notes
- The publication date stated is the date of access.
Source
- Show sources information
- Show publisher information
- Release date
- August 2019
More information
- Region
- Netherlands
- Survey time period
- 2019
- Supplementary notes
- The publication date stated is the date of access.
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- Overview
- Brand value of leading beer brands worldwide in 2019 (in million U.S. dollars)Most valued beer brands worldwide 2019
- Sales of the leading beer companies worldwide in 2019 (in billion U.S. dollars)Sales of the leading beer companies worldwide 2019
- Leading beverage companies worldwide in 2018, based on sales (in million U.S. dollars)Global beverage market: leading companies 2018, based on sales
- Global market share of the leading beer companies in 2016, based on volume salesGlobal market share of the leading beer companies 2016, based on volume sales
- Most valuable Dutch brands in 2019, by brand value (in million U.S. dollars)Leading Dutch brands based on brand value 2019
- Market share of the leading imported beer brands in the United States in 2017Imported beer: market share of leading brands in the U.S. 2017
- Key figures
- Net cash flow of Heineken from 2012 to 2018 (in million euros)Heineken's net cash flow 2012-2018
- Heineken's EBITDA (beia) worldwide from 2010 to 2018 (in million euros)EBITDA (beia) of Heineken worldwide 2010-2018
- Equity ratio of Heineken worldwide from 2005 to 2015Heineken's equity ratio worldwide 2005-2015
- Heineken revenue worldwide in 2018, by region (in million euros)Revenue of Heineken worldwide by region 2018
- Beer volume sales of Heineken worldwide in 2015, by region (in million hectoliters)Beer volume sales of Heineken worldwide 2015, by region
- Number of Heineken employees worldwide in 2014 and 2018, by regionWorkforce of Heineken by region 2014-2018
- Beer brands sales
- Leading beer brands in the United States in 2015, based on off-premise sales (in million U.S. dollars)Leading beer brands in the U.S. based on off-premise sales 2015
- Sales of the leading imported beer brands of the United States in 2018 (in million U.S. dollars)U.S. beer market: leading imported beer brands 2018, based on sales
- Market share of the leading imported beer brands in the United States in 2017Imported beer: market share of leading brands in the U.S. 2017
- Supermarket sales of the leading beer companies in the United States in 2016 (in million U.S. dollars)*Dollar sales of the leading beer companies in U.S. supermarkets 2016
- Dollar sales share of the leading beer companies in U.S. supermarkets in 2016*Dollar sales share of the leading beer companies in U.S. supermarkets 2016
- Beer sales of Modelo Especial and Heineken in the United States in 2015 (in million U.S. dollars)*U.S. beer sales of Modelo Especial and Heineken 2015
- Beer sales growth of Modelo Especial, Corona and Heineken in the United States in 2015*U.S. beer sales growth of Modelo Especial, Corona and Heineken 2015
- Advertising expenditures
- Advertising spending of selected beer manufacturers in the United States in 2018 (in million U.S. dollars)Ad spend of selected beer manufacturers in the U.S. 2018
- Heineken advertising spending in the United States from 2012 to 2018 (in million U.S. dollars)Heineken: ad spend in the U.S. 2012-2018
- Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars)Heineken USA: Strongbow & Newcastle ad spend 2014-2015
- Consumer behavior
- Which of the following beer brands do you know (at least by name)?Brand awareness for beer brands among consumers in the U.S. 2017
- Which of the following beer brands do you usually drink personally?Favorite beer brands of U.S. beer drinkers 2017
- Best perceived beer brands among consumers in the United States in 2018, by Buzz ScoreBest perceived beer brands among consumers in the U.S. 2018, by Buzz Score
- United States: Brand preferences for light beer from October 2017 to January 2018, by regionLight beer brand preference in the U.S. from October 2017 to January 2018, by region
- United States: Brand preferences for light beer in 2016, by ethnic backgroundLight beer brand preferences in the U.S. in 2016, by ethnicity
- Value of leading brands in Italy 2019
- Italy: YoY brand value change 2017
- Most valuable German brands 2015
- Brand value in Italy 2019, by sector
- Leading Japanese brands 2019
- Brand value share in Italy 2019, by sector
- Most valuable Turkish brands 2019
- Leading Dutch retail brands based on brand value 2019
- Most valuable global brands 2014
- Most valuable French brands 2014
- Most valuable French cosmetics brands 2015
- Brand value of the leading 25 most valuable Canadian brands 2014
- Brand value of lululemon 2012-2015
- Brand value of the leading 50 most valuable Swiss brands 2016
- Advertising channels considered expert in France 2015
- Leading marketing challenges in the U.S. 2016
- Distribution of French influencers by age 2017
- Changes in personal approach to marketing according to French marketers 2015
- Level of preparedness for the digital future of marketing departments in Germany 2014
- Most valued beer brands worldwide 2019
- Sales of the leading beer companies worldwide 2019
- Global beverage market: leading companies 2018, based on sales
- Global market share of the leading beer companies 2016, based on volume sales
- Leading Dutch brands based on brand value 2019
- Imported beer: market share of leading brands in the U.S. 2017
- Leading beer brands in the U.S. based on off-premise sales 2015
- U.S. beer market: leading imported beer brands 2018, based on sales
- Imported beer: market share of leading brands in the U.S. 2017
- Dollar sales of the leading beer companies in U.S. supermarkets 2016
- Dollar sales share of the leading beer companies in U.S. supermarkets 2016
- U.S. beer sales of Modelo Especial and Heineken 2015
- U.S. beer sales growth of Modelo Especial, Corona and Heineken 2015
- Brand awareness for beer brands among consumers in the U.S. 2017
- Favorite beer brands of U.S. beer drinkers 2017
- Best perceived beer brands among consumers in the U.S. 2018, by Buzz Score
- Light beer brand preference in the U.S. from October 2017 to January 2018, by region
- Light beer brand preferences in the U.S. in 2016, by ethnicity
- Value of leading brands in Italy 2019
- Italy: YoY brand value change 2017
- Most valuable German brands 2015
- Brand value in Italy 2019, by sector
- Leading Japanese brands 2019
- Brand value share in Italy 2019, by sector
- Most valuable Turkish brands 2019
- Leading Dutch retail brands based on brand value 2019
- Most valuable global brands 2014
- Most valuable French brands 2014
- Most valuable French cosmetics brands 2015
- Brand value of the leading 25 most valuable Canadian brands 2014
- Brand value of lululemon 2012-2015
- Brand value of the leading 50 most valuable Swiss brands 2016
- Advertising channels considered expert in France 2015
- Leading marketing challenges in the U.S. 2016
- Distribution of French influencers by age 2017
- Changes in personal approach to marketing according to French marketers 2015
- Level of preparedness for the digital future of marketing departments in Germany 2014
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